Partner Marketing Lead, Degree

Overview

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For :

The Partner Marketing team is responsible for driving marketing value, adoption and growth across a suite of universities and programs. They are a key external and internal marketing stakeholder, laser focused on developing and leveraging effective marketing-forward school partnerships that support, nurture and grow partner marketing engagement to drive impact in the overall business. Reporting to a Senior Director / Director, Partner Marketing, this role builds and leverages effective relationship management to drive marketing strategy and partner engagement. They are accountable for the external relationships for multiple programs and universities, across all business lines, and goaled towards effective partner engagement that directly results in business growth and success. Partner Marketing is responsible for overall program performance of their portfolio through the active engagement with both internal and external stakeholders to drive focused and effective marketing strategies that deliver business results.

Responsibilities Include, But Are Not Limited To :

Partner Management

• Establishes and upholds productive marketing relationships between 2U marketing and partner institutions within an assigned portfolio of standard complexity.
• Determines and executes appropriate cadenced communication plan with school stakeholders to ensure effective and efficient brand stewardship that supports the program’s strategic marketing strategy.
• Engages as a trusted advisor and brand steward with, and for, the partner, leading proactive and productive partner discussions to align objectives, drive growth strategies and create successful outcomes.
• Manages direct, scoped and regular contact with partners to ensure progress against marketing strategies, performance and growth objectives
• Secures partner and / or internal approvals on new projects / initiatives, navigates partner and business requests and feedback, create and manages jira tickets, collaborates on creatives briefs, logs call, meeting and incident reports
• Provides partner with regular performance feedback and reporting
• Goaled with improving / maintaining partner sentiment and increasing go-to-market speed with partner review to support achievement of established business goals

Funnel Management

Internal Partnership

Things That Should Be In Your Background :

Other Attributes That Will Help You In This Role :

Working Conditions :

This role works US hours from 1pm SAST - 10pm SAST.

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work / life balance. Full-time, ZA benefits include :

Diversity & Inclusion

2U Diversity and Inclusion Statement At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at :

About 2U Inc. (NASDAQ : TWOU)

For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more : visit 2U.com.

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae.

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