Lead Generation Specialist

Job Title : Lead Generation Specialist (South Africa – Remote)

Location : South Africa (Remote)

Position Type : Full-Time

Reports To : Sales Director

About Us

We are a leading provider of innovative printing and technology- driven marketing solutions. We deliver high-quality, bespoke services to clients across multiple sectors, helping businesses achieve their technology / sustainability / Cost objectives.

Role Overview

We are seeking two experienced Lead Generation Specialists to join our expanding team. Based in South Africa, you will play a key role in identifying new business opportunities, setting appointments, qualifying leads, and maintaining accurate data within our CRM. This position requires a strong technical understanding of products and services, excellent communication skills, and a proven ability to engage business decision-makers in a B2B environment.

Key Responsibilities

• Generate qualified leads through targeted research, outbound calls, email campaigns, and LinkedIn outreach.
• Update and maintain accurate records of all leads, contacts, and activities in the CRM system, ensuring data integrity and completeness.
• Gather and record key business information, including contact details, company size, decision-makers, and potential requirements.
• Schedule appointments for the UK-based sales team.
• Engage confidently with business owners, procurement professionals, and senior managers.
• Understand and explain our technical products and services clearly to potential clients.
• Track lead status, follow up promptly, and manage communication pipelines effectively.
• Collaborate with marketing and sales teams to refine lead generation strategies and reporting.
• Achieve monthly KPIs for lead generation, appointment setting, and data accuracy.

Requirements

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