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Digital Marketing & CRM Coordinator - Global Law Firm - Sandton

Digital Marketing & CRM Coordinator - Global Law Firm - Sandton

AGC Recruitment Pty LtdSandton, Gauteng, South Africa
2 days ago
Job description

Digital Marketing & CRM Coordinator - Global Law Firm - Sandton

Job Openings Digital Marketing & CRM Coordinator - Global Law Firm - Sandton

About the job Digital Marketing & CRM Coordinator - Global Law Firm - Sandton

Our client, a Global Law Firm in Sandton is looking for a Digital Marketing & CRM Coordinator who will be responsible for developing, implementing, and managing digital marketing campaigns that promote the firm's services. This role will play a major part in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads / customers. The Digital Marketing & CRM Coordinator will also be responsible for managing and optimizing the firm's Customer Relationship Management (CRM) system.

Key Responsibilities :

Digital strategy and campaign management :

  • Develop, manage, and execute digital marketing strategies across multiple channels, including social media, email, SEO (search engine optimization), and PPC (pay per click).
  • Coordinate with the Clients & Markets team to create cohesive brand messages across all digital platforms.

Social media management :

  • Manage the firm's social media profiles and presence, including Facebook, Twitter, LinkedIn, and other relevant platforms.
  • Plan and execute social media campaigns to boost engagement and lead generation.
  • SEO and Website Management :

  • Optimize website content for SEO to improve organic search rankings.
  • Collaborate with lawyers, the communications team and other stakeholders to produce informative and compliant content that resonates with the target audience.
  • Coordinate with web developers to ensure the site structure and content are aligned with SEO best practices.
  • Email Marketing :

  • Work closely with communications and event teams to design and execute email marketing campaigns to nurture leads and keep current clients informed.
  • CRM System Management :

  • Oversee the day-to-day operation of the CRM system (InterAction), ensuring it runs smoothly and efficiently.
  • Perform regular system maintenance, including updates, backups, and troubleshooting.
  • Data Management and Integrity :

  • Ensure the accuracy and integrity of all data within the CRM system (InterAction).
  • Skills and Experience Required :

  • Formal tertiary qualification in Digital Marketing, Communications, or related field.
  • Proven experience in digital marketing, preferably within a professional services or legal environment.
  • Strong knowledge of SEO, PPC (pay per click), email marketing, and social media best practices.
  • Proficient in marketing analytics tools such as Google Analytics and social media management platforms.
  • Excellent written and verbal communication skills.
  • Strong organizational and project management skills.
  • CRM software exposure (on InterAction would be an advantage)
  • Sound working knowledge of Word, PowerPoint and Excel.
  • Photography skills would be an advantage.
  • Salary & Remuneration :

    Market Related.

    If you meet the above requirements, please apply online.

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    Marketing Coordinator • Sandton, Gauteng, South Africa

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