Digital Marketing Manager

About the Role

We are looking for a results-driven Digital Marketing Specialist to join our marketing team. The ideal candidate has strong knowledge of online advertising platforms, pay-per-click (PPC) campaigns, and eCommerce marketing. This role is critical in driving traffic, conversions, and brand visibility across digital channels.

Key Responsibilities

• Plan, create, and manage PPC advertising campaigns (Google Ads, Bing, Display, Shopping, YouTube).
• Manage and optimize eCommerce ad campaigns (Amazon, Takealot, Facebook Ads, Instagram Ads, TikTok Ads).
• Conduct keyword research, competitor analysis, and audience targeting for improved ROI.
• Monitor and analyze campaign performance using Google Analytics, Meta Business Manager, and other tracking tools .
• Optimize landing pages and ad creatives for better conversion rates.
• Collaborate with design, content, and product teams to ensure consistent brand messaging.
• Stay up-to-date with digital marketing trends, platform updates, and emerging ad technologies.
• Prepare weekly / monthly reports on campaign performance, insights, and recommendations.

Requirements

Preferred Skills

What We Offer

Apply Now : #J-18808-Ljbffr