We're on the hunt for a Content Manager to support our Marketing team as a maternity cover for 6-months .You willmanage the creative content planning for all digital channels : social media, paid media and website and support the wider marketing team and business with written content. This includes ensuring the creative direction of campaigns are in-line with brand and VM marketing direction and the digital stories are fit-for-purpose for each digital channel.
We're a fully in-office team. The position is basedat our Support Centre in Kuils River, Cape Town.
What will you do?
- Provide input into the creative plan.
- Ensure that there is a synchronized 360 content strategy across all digital channels.
- Ensure the execution of the content strategy.
- Ensure digital channel managers requirements for content are defined and included in the content plan
- Improve the efficiency and effectiveness of the content process from end-to-end.
- Optimisation of content through reporting results
Experience required
3-4 years’ experience in a similar roleAt least 2 years’ experience as a Copywriter with a strong SEO focusExperience in working with content management systems (i.e. Magento, Wordpress, Shopify)Experience with web | mobile & social engagement strategies and best practicesExtensive experience in new media editorial experience or similarProven track record of leading content marketing campaignsQualification required
Required : National Diploma in Marketing Management or similarPreferred : Bachelor degree in Marketing Management, Communications, Journalism, English or relatedKnowledge & skills required :Solid knowledge of web design
Solid knowledge of social media and creative principals (80 / 20 rule)Expertise with using SEO best practices to write creative copy that includes effective keyword placementFamiliar with Magento, PhotoShop, InDesign, Salesforce, Brandwatch will be an advantage#J-18808-Ljbffr