Sales Lead Generator

Role Overview

We are seeking a motivated Lead Generator to help fuel our sales pipeline. You will be responsible for identifying, engaging, and qualifying potential clients who would benefit from our ICT services. The ideal candidate is someone with strong communication skills, a good grasp of the tech / ICT landscape, and the ability to convert research into meaningful leads that can be handed over to the sales team.

Key Responsibilities

• Research potential markets and industries (SMEs, large enterprises, etc.) to identify decision‑makers who may need ICT solutions (internet, web / hosted services, IT infrastructure, VoIP, security, etc.).
• Generate outbound leads via cold calls, emails, LinkedIn or other channels.
• Qualify leads : assess needs, budget, timelines, and fit with our service offerings.
• Maintain and update CRM with all lead data, communications, and status updates.
• Set up meetings or demos for the sales team with qualified prospects.
• Collaborate with marketing to feed into campaigns (promotions, content, events) that drive lead generation.
• Track KPIs : number of leads generated, qualified leads, meetings set, conversion rates.

Required Skills & Qualifications

Desirable Qualities

Metrics & Targets

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