Lead Generator Specialist
Bottomline ItGauteng, South Africa3 days ago
Job descriptionEmail Marketing / Cold Emailing : Crafting and sending targeted email sequences. Social Selling : Using platforms like LinkedIn to connect with and engage potential leads. Digital Advertising : Managing pay-per-click (PPC) campaigns on Google Ads or social media to generate leads. Events : The candidate will be required to attend company assigned events. Lead Qualification : Determining if a prospect is a good fit by assessing their budget, authority, need, and timeline (often using the BANT framework or a similar model). Data Management : Recording, tracking, and managing lead information in a Customer Relationship Management (CRM) system. Content Utilization : Leveraging content like e-books, webinars, or whitepapers as "lead magnets" to capture contact information. Nurturing : Engaging with leads who are not yet ready to buy through follow-up emails and content to keep them warm until they are sales-ready. Collaboration : Working closely with the sales team to hand off qualified leads (SQLs - Sales Qualified Leads) and ensure a smooth transition. Essential Skills and Qualifications CRM Proficiency : Experience with CRM software is almost always required. Data Analysis : Ability to interpret data to understand campaign performance and conversion rates. Email Marketing Tools : Knowledge of platforms like Mailchimp, Constant Contact, or similar. Research Skills : Proficiency in using tools to find accurate contact information and company details. Soft Skills : Persistence and Resilience : Ability to handle rejection and continue with a positive attitude. Empathy : Understanding the prospect's pain points and challenges. Persuasion : The art of convincing a prospect to take the next step. Time Management : Juggling multiple outreach channels and leads efficiently. Goal-Oriented : Driven by targets and Key Performance Indicators (KPIs). Diploma or Bachelor's Degree : While not always mandatory, a degree in Business, Marketing, Communications, or a related field is highly valued and often preferred. Industry-Specific Knowledge : Experience in the specific industry you're applying to (e.g., SaaS, PaaS, Cloud) is a significant advantage, as you'll immediately understand the jargon and pain points. Certifications : Showing initiative through professional certifications. Examples include Inbound Marketing Certification (HubSpot Academy), Salesforce Certified Administrator, and Google Ads Search Certification.
Introduction
A Lead Generator Specialist is a marketing or sales professional whose primary focus is to identify and attract potential customers (leads) for a business. They are the "hunters" of the sales and marketing world, responsible for filling the top of the sales funnel with qualified prospects who have shown interest in a company's products or services. Their work is crucial for generating revenue and sustaining business growth.
Duties & Responsibilities
- Prospecting : Researching and identifying potential customers within a target market or ideal customer profile (ICP).
- Outreach : Initiating contact with prospects through various channels such as :
Cold Calling : Phone calls to potential leads.
Desired Experience & Qualification
Hard Skills :
Digital Marketing Knowledge : Understanding of SEO, SEM, content marketing, and social media marketing.
Excellent Communication : Both written (for emails) and verbal (for calls).
Interested?
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Lead Generator • Gauteng, South Africa
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