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Performance Creative Strategist (Sample Profiles)

Performance Creative Strategist (Sample Profiles)

SomewhereWorkFromHome, South Africa
30+ days ago
Job description

Performance Creative Strategist (Sample Profiles)

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Duties And Responsibilities We’re seeking a Creative Strategist to drive the research, ideation, and execution of high-performing ads on Meta (Facebook / Instagram), with expansion into TikTok and YouTube.

This is not just a “make 10 ads a week” role. You’ll be responsible for digging deep into customer psychology, online conversations, and performance data to uncover new angles, stories, and opportunities. You’ll run systematic GAP analyses of our ad account to identify what’s missing, collect and categorize top-performing ads across industries, and transform insights into creative briefs, hooks, and scripts.

You must also be AI-native : fluent in tools like image / video generation platforms (Runway, Pika, Veo, Luma, Midjourney, etc.), custom GPTs, Claude Projects, and other LLM-powered workflows. You’ll use these to accelerate research, prototyping, and iteration.

This is a hands-on role—you’ll be responsible for the research, strategy, and briefing that power our best-performing ads. You’ll collaborate with editors, designers, and media buyers, but the discovery of winning ideas and the translation into testable concepts will be yours to own.

Key Responsibilities

  • Research customer insights across Reddit, TikTok Shop, forums, Amazon reviews, and ad comments to uncover new angles, objections, and use cases
  • Perform recurring GAP analyses of the ad account to identify missing angles, audiences, and creative formats
  • Collect and maintain a swipe file of top-performing ads across industries to inspire new creative directions
  • Write creative briefs, hooks, and scripts rooted in storytelling and consumer psychology—not just trends
  • Partner with editors, designers, and media buyers to test, analyze, and scale winning ads
  • Prototype and pre-visualize concepts using AI platforms (Runway, Veo, Pika, Midjourney, etc.) to accelerate iteration
  • Build and maintain custom GPTs and Claude Projects for research, script drafting, and angle generation
  • Monitor performance (CTR, hold rate, CPA, MER, etc.) to understand why creatives work and guide next iterations
  • Lead and contribute to weekly creative brainstorms and performance reviews
  • Balance quick, low-fi experimentation with longer-form, problem-aware storytelling ads (VSLs, podcast-style, stitched winners)

You’ll Thrive In This Role If

  • You are relentlessly curious and love going down Reddit rabbit holes, customer reviews, and social comments to find hidden insights
  • You’re a self-directed learner—you listen to DTC podcasts, follow Twitter accounts, and study ad libraries because you can’t help yourself
  • You’re AI-native : comfortable with building workflows in GPTs / Claude, and using image / video gen to test hooks and creative metaphors
  • You prefer systematic research and analysis over guesswork, and you can map creative opportunities methodically
  • You’re strong in copy and storytelling—you can write or direct scripts that resonate and convert
  • You love working independently but thrive on collaboration when it’s time to ship
  • You’re excited to help scale a premium supplement brand making a real impact

    • You’ll Hate This Role If

  • You think “creative strategy” means just churning out assets instead of doing deep research
  • You’re not comfortable using AI tools to accelerate your work or don’t want to learn them quickly
  • You prefer predictable routines and don’t enjoy experimentation or iteration
  • You dislike working asynchronously and prefer constant meetings and direction
  • You’re more focused on flashy ideas than on testing, learning, and scaling what works
  • You don’t respond well to constructive feedback or collaborative iteration

    • Minimum Requirements

  • Language requirement : Excellent English Communication Skills
  • Education : Bachelor’s Degree (ideally)
  • Experience : 3+ years of related experience

    • Industry

  • 2-3+ years in performance creative, growth marketing, or related roles (DTC or agency experience preferred)
  • Proven ability to uncover insights from customer research and translate them into high-performing ad concepts
  • Demonstrated experience using AI tools (LLMs, GPTs, Claude Projects, image / video generation) for research, scripting, and creative prototyping
  • Strong copywriting and storytelling skills; able to craft compelling scripts and briefs
  • Familiarity with Meta Ads Manager metrics and how creative influences performance
  • Comfortable collaborating across media buying, editing, and design teams
  • Supplements or CPG experience is a plus but not required
  • Willingness to travel to Bend, OR, 3-4 times per year for on-site meetings

    • Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Marketing and Sales

    • Industries

  • Staffing and Recruiting

    • Referrals increase your chances of interviewing at Somewhere by 2x

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    Creative Strategist • WorkFromHome, South Africa