Marketing Manager

OneCart is looking to hire a Marketing Manager that will be required to plan, execute, and oversee marketing strategies and plans to drive brand awareness, customer engagement, merchant engagement, brand engagement, and sales growth. They are responsible for defining overall campaign and channel strategies, analysing market trends and ensuring market reach.

Marketing Strategy & Planning

• To create and execute multi-channel acquisition and retention marketing strategies to enhance customer loyalty, retention, frequency and lifetime value
• Oversee SEO, PPC, social media, email marketing and content marketing efforts.
• Monitor and optimise the performance of campaigns through data analytics based on KPI's, conversion rates and ROI
• Work with the brand manager to maintain and enhance brand perception
• Manage advertising budgets and media buying and placement (Google, TikTok, Meta, Radio, etc)
• Plan discounts, promotions and events to boost sales
• Implement strategy built by the executive team :

Build and execute a marketing plan for each channel

Lead and shape marketing strategy across all business verticals, aligned to the Head of Growth and overall strategy.

Internally : HR, Commercial, Operations and Tech

Quality & Compliance

Ensure full compliance with Massmart and OneCart financial protocols.

Legal and regulatory standards.

Leverage and manage key marketing systems, including :

Sales Support

Collaborate closely with Commercial and Finance teams to optimise marketing spend.

People Management

Key channel performance : CRM, social media, Paid and organic marketing, email marketing

Effective teamwork and Self-Management

Minimum Academic, Professional Qualifications & Experience

Seniority level

Employment type

Job function

Industries

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