Creative Lead (Brand Design)

City of Cape Town, Western Cape, South Africa

Creative Lead (Brand Design)

Superside is seeking a Lead Creative with a passion for Branding and Generative AI to guide a globally distributed team across branding, landing pages, ad and social creative, print, and presentation design. In this role, you’ll nurture creative excellence while helping evolve our capabilities through the thoughtful integration of AI tools. You’ll lead by example, balancing hands‑on craft with strategic guidance, to deliver impactful, human‑centered work for a diverse range of global brands.

As both a maker and a mentor, you bring curiosity, clarity, and consistency to every project. You foster collaboration, demonstrate empathy, and model emotional intelligence and a growth mindset. You actively support team members, shape creative strategy, and help translate customer goals into meaningful, inclusive solutions. Through the values you embody and the standards you reinforce, you’re developing your leadership voice and helping connect junior talent to senior vision, contributing to a strong, supportive creative culture at Superside.

What You’ll Do

• Create and evolve visual identities, design systems, and brand guidelines that ensure consistency and impact across platforms.
• Translate strategy into scalable, cohesive visual systems that strengthen brand storytelling and recognition.
• Explore and integrate AI tools to accelerate design exploration, automate asset creation, and enhance creative consistency.
• Collaborate with creative, marketing, and product teams to align brand expression with business and customer goals.
• Present and defend creative work to internal stakeholders and external partners with clarity and purpose.
• Coach, mentor, and inspire designers through constructive feedback, creative guidance, and recognition.
• Foster an inclusive, collaborative environment that encourages learning, growth, and shared ownership.
• Ensure all creative work meets Superside’s quality standards—balancing innovation, precision, and scalability.

What You’ll Need to Succeed

Why Join Us?

Superside’s vision is to create equal opportunities globally by accelerating the world’s transition to online work. With that in mind, we’re building a fully remote company that attracts people where they are.

Remote‑first. Customer‑led. Remote isn’t just a perk; it’s how we deliver better for customers. We are fully committing to our customers by hiring top talent and collaborating seamlessly across time zones.

Global team, local impact. Join a community of 60+ nationalities working across time zones, cultures, and disciplines, all aligned on doing great work for great brands.

High performance, low ego. Work in a fast‑paced, high‑trust environment where feedback is direct, growth is constant, and kindness leads collaboration.

Impact meets opportunity. We’re in the sweet spot — big enough to be stable, small enough for you to shape what’s next. Your ideas will matter here.

Grow fast. Lead well. You’ll gain mentorship, take on real responsibility, and grow your career while helping us disrupt a global industry.

Diversity, Equity and Inclusion

We’re an equal‑opportunity company. All applicants will be considered regardless of ethnicity, appearance, religion, gender identity, sexual orientation, national origin, veteran or disability status.

Superside is the leading AI‑powered creative company that quickly and cost‑effectively enhances in‑house functions. We help over 500 ambitious brands get great creative concepts done at scale. Built to be an extension of in‑house teams, we unbottleneck marketing and creative teams so they can move faster and drive more reliable creative performance.

Superside is a fully remote company with over 700 team members working across 60+ countries and 13 time zones.

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