Digital Marketing & Ads Optimisation Trainer

UpSkill Universe was founded on the principle of empowering individuals, organisations and their leadership to adapt to the ever-changing digital landscape. We develop and deliver human-centred, experiential learning programmes and events for organisations looking to empower people and stimulate economies from a grassroots level.

Using our incredible roster of talent (that’s you!), we empower teams to adapt as roles change and evolve so that businesses and individuals remain relevant and competitive in an ever-changing, digitally disrupted landscape.

What's more, we do this all virtually, using the latest technologies to ensure that our learning experiences reach the right people in the right way.

Does this all sound exciting? Great, because we need YOU to help us drive our learning programs. We are committed to working with the best training experts in the business to engage, excite and educate consumers and businesses on technology, tools and solutions that will empower all people to succeed with tech.

Role Overview

To deliver a comprehensive, 5-week in-person training programme for SMEs (HDPs), focused on harnessing the power of digital marketing tools to boost their online presence and convert customers online.

Trainers will guide participants in creating tailored digital marketing roadmaps, launch multi-channel campaigns, analyse performance metrics, and integrate digital tools into their business operations.

The role requires facilitating hands-on workshops, aligning with the programme’s structured learning outcomes, and equipping SMEs with actionable skills to achieve measurable business growth.

Main duties

Facilitate interactive, in-person workshops covering :

• Business Strategy & Digital Foundations
• Customer Relationships & Customer Journey Mapping
• Crafting Effective Marketing Campaigns
• Harnessing the power of AI to boost Productivity & Marketing
• Effective Leadership as an SME & How to create a Business Pitch
• How to utilise Google tools to deliver actionable insights.

Effective training delivery :

Collaborate with Programme Leadership :

Monitor and Report on Participant Progress :

Essential Qualifications and Experience

Technical proficiency :

Desired :

Certified Professional in Training Management (CPTM)

Core Competencies

Conditions of work

Location : Trainers are required to deliver in-person workshops in Johannesburg or Pretoria, South Africa.

Schedule : The training programme spans 5 consecutive weeks, with sessions delivered during standard business hours (specific days to be confirmed). Each cohort will consist of approx. 15 SMEs (Small and Medium-sized Enterprises), targeting business owners, managers, and key decision-makers looking to enhance their digital marketing expertise, customer engagement strategies, and business productivity through technology.

Trainers will guide participants in creating tailored digital marketing roadmaps, launch multi-channel campaigns, analyse performance metrics, and integrate digital tools into their business operations.

The role requires facilitating hands-on workshops, aligning with the programme’s structured learning outcomes, and equipping SMEs with actionable skills to achieve measurable business growth.

Submission requirement :

To apply for the role of Digital Marketing Trainer, please complete the following steps :

1. Submit Your CV : Include relevant professional experience, qualifications, and certifications, particularly in digital marketing and training delivery.

2. Create and Submit a Short Video (10 minutes total max)- include :

I ntroduction : Provide a brief introduction of yourself, including your background, expertise, and why you are interested in this role.

Workshop Delivery : Demonstrate your training style by delivering a concise lesson on a digital marketing related topic. Ensure your video showcases your ability to present clearly, engage learners, and deliver actionable insights. Feel free to use a short deck for this.

Submission Deadline :

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