Digital Marketing Specialist - Social Media

SUMMARY

The Social Media Specialist will be responsible for developing and executing social media strategies to drive brand awareness, engagement, and growth. This role requires a creative thinker with a strong understanding of social media trends, content creation, and analytics to manage and grow our online community effectively. The ideal candidate will use social media strategies to tell compelling stories that connect with target demographics and inspire action.

PRIMARY DUTIES AND RESPONSIBILITIES

• Develop, implement, and manage social media strategies across platforms such as Facebook, Instagram, Twitter (X), LinkedIn, TikTok, YouTube, and others.
• Create and curate engaging content, including posts, videos, stories, and graphics, that align with brand guidelines and resonate with our target audience.
• Manage and oversee social media content calendars, ensuring timely and consistent posting across all channels.
• Monitor social media channels for trends, engagement opportunities, and potential crises, responding promptly and appropriately to comments and messages.
• Collaborate with cross-functional teams, including marketing, PR, sales, and creative, to align social media strategies with broader marketing and company goals.
• Utilize social media analytics tools to track and report on key performance metrics (e.g., engagement, reach, follower growth, conversions) and make data-driven decisions to optimize strategies.
• Stay up-to-date with the latest social media trends, platform updates, and best practices to ensure our strategies remain innovative and effective.
• Develop and manage social media advertising campaigns, including budget management, audience targeting, and performance optimization.
• Identify and collaborate with influencers and brand ambassadors to expand our reach and engagement.
• Conduct regular social media audits and competitor analysis to identify opportunities for growth and improvement.

TIME RECORDING

OTHER DUTIES

CANDIDATE PROFILE

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