Social Media Coordinator

Overview

The Social Media Coordinator will be responsible for planning, executing, and monitoring the Cape Union Mart and K-Way brand’s social media presence across various platforms. The role requires a strategic thinker with strong communication skills, a deep understanding of social trends, and a creative eye for content that aligns with the company’s voice and objectives. The position supports both organic and paid strategies to grow brand awareness, engagement, and conversion.

Responsibilities

• Develop and produce engaging content across all relevant social media platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, X).
• Plan, create and deploy engaging content that aligns with Cape Union Mart or K-Way brand values (incl. videos).
• Maintain a content calendar in alignment with marketing campaigns and key brand moments.
• Monitor social media channels daily, actively engaging with audiences, responding to comments and DMs, and escalating issues where necessary.
• Collaborate with internal stakeholders (e.g., design, copywriting, PR, product teams) to ensure consistent messaging and timely execution of campaigns.
• Provide social media support at key marketing events, including some after-hours participation.
• Brief, manage and liaise with influencers or creators for partnerships and collaborations.
• Stay updated on social trends, algorithm changes, and emerging platforms to propose innovative approaches.
• Ensure that all content adheres to brand guidelines, tone of voice, and platform-specific best practices.
• Compile and present monthly performance reports and insights to the broader team.

Required Skills & Experience

Personal Attributes

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