Senior Marketing Coordinator - Relay Jeans

Overview

Job description with responsibilities and qualifications focused on marketing activities across PR, events, influencers and customer engagement. This role involves coordinating seasonal briefs, managing briefs, media planning, ideation of brand events, and managing internal and external brand communications.

Responsibilities

• Input into the overall marketing strategy with a specific focus on PR, EVENTS, INFLUENCERS, and CUSTOMER.
• Seasonal brief coordination for the brand.
• Management and coordination of briefs.
• Media plan, exposure and editorial coverage.
• Ideation of brand-right events / concepts to grow exposure and equity in the market place.
• Conceptualising, coordinating and executing events with the Brand Manager.
• Management of internal and external brand PR channels – LinkedIn and others.
• Key liaison with the Markham merchandise team on product.
• Internal brand culture, communication plan and events.
• Manage CSI for the brand with internal and external stakeholders.
• Drive outside brand partnerships and opportunities.
• Customer and market research to drive innovation and newness into the business and ensure we stay current.
• Project management, invoice processing and budget tracking.

Qualifications and Experience

Additional Skills and Attributes

Behaviours

EEO and About Us

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act. About us : what we are and who we are is because of our people.

About Us

TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that inspire our customers to live their best lives and are woven into the lives of millions.

Our vision is to create the most remarkable omnichannel experiences for our customers.

TFG is more than a workplace, it is a launchpad for your growth.

Join us and explore endless growth opportunities across our diverse brands.

We are a purpose-led business, and on this team, you'll share the pride of making an impact across a whole industry. We're the designers, the makers, the shakers and the teams behind the scenes.

About the Team

Relay Jeans is a South African speciality denim lifestyle brand. The brand is renowned for its youthful, on-trend products and specialist denim store experience. Relay Jeans are made from only the highest quality denim and are designed for comfort and style.

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