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Creative Strategist - Digital Advertising
Remote RecruitmentWorkFromHome, Eastern Cape, South Africa14 days ago
Job descriptionMinimum 2 years of experience as a Creative Strategist or similar role. Expertise in ad performance analysis and iterative creative development. Proficiency in social platform dashboards (Meta, TikTok, Google Ads). Exceptional communication and presentation skills. Must have access to a reliable internet connection and personal laptop. Passion for digital media and staying ahead of social trends. Ability to lead and collaborate with designers, editors, and creators. Analytical thinker who can isolate variables and iterate quickly. Creative problem-solver with an experimental mindset. Fluent in transforming brand tone and strategy into performance-ready creatives. Mid-Senior level Full-time Administrative Staffing and Recruiting
Overview
Creative Strategist – Digital Advertising
Join to apply for the Creative Strategist - Digital Advertising role at Remote Recruitment
We’re seeking a talented and insights-driven Creative Strategist to join a forward-thinking UK-based digital advertising agency. You’ll be at the heart of shaping engaging, performance-led campaigns that combine creative storytelling with data-backed strategy. If you have a passion for digital trends, persuasive messaging, and advertising innovation, this role offers a dynamic and rewarding environment for growth and collaboration.
Key Responsibilities
- Conduct customer research and social listening to uncover audience insights.
- Analyse competitor activity and industry trends to inform campaign strategy.
- Develop key messaging frameworks and creative themes for advertising campaigns.
- Identify and implement trending creative formats (e.g. POV ads, "Us vs. Them", disruptive visuals).
- Write compelling ad copy aligned with strategic messaging.
- Collaborate closely with Ads Managers to align creative with performance data.
- Present clear reports on campaign outcomes (e.g. CTR, thumbstop rate, CPA) with strategic recommendations.
- Maintain well-organised briefs, naming conventions, and asset libraries.
Qualifications and Experience
Desired Attributes
Seniority level
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Job function
Industries
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Creative Strategist • WorkFromHome, Eastern Cape, South Africa
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