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Marketing Coordinator

Marketing Coordinator

Phoenix RecruitmentFranschhoek, South Africa
30+ days ago
Job description

Duties :

Collaborating efforts with the hotel teams on all matters impacting the public communications and relations

Providing content support to sales teams responsible for OTAs, OTOs and traditional trade relationships

Delivery of cutting-edge marketing and communication material

Responsible for coordinating marketing specific site inspections with media / PR agencies.

Design and production of all brand creative content and collateral.

Support the wider marketing function on key projects, campaigns and additional workload as and when required to do so

Achievement of quality improvements as agreed by the Department Management in response to Market feedback

Ensure that savings are made through negotiating improved pricing for marketing materials

Provide support in the execution of digital marketing campaigns, social media (Facebook, Instagram, LinkedIn etc), email, and web

Coordinate and assist with email marketing campaigns, including building emails, segmenting audiences, and tracking performance.

Monitor campaign performance and generate reports using tools like Google Analytics and social insights dashboards

Assist with website content updates, light CMS work (e.g., WordPress)

Stay up to date with digital marketing best practices, tools, and trends

Identify trends and insights and optimize spend and performance based on the insight.

Instrument conversion points and optimize user funnels

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements : Grade 12

A formal marketing qualification will be an advantage

At least 13 years experience in digital marketing, social media, or content coordination.

A basic understanding of the hospitality and wine industry (high end) would be beneficial.

Familiarity with SEO / SEM basics, PPC, content strategy, and community engagement

Social tools : Hootsuite, Later, Meta Business Suite

Analytics tools : Google Analytics, Facebook Insights

Knowledge on Email platforms like Mailchimp, Campaign Monitor, or similar

Knowledge of CMS platforms : WordPress or similar

Graphic design skills (e.g., Canva, Adobe Creative Suite - In-Design, Photoshop, Illustrator, WordPress) and MS PowerPoint.

Process excellence and service delivery

Excellent quality and attention to detail

Innovation for results

Ability to work effectively when under pressure

Teamwork and cross organisational collaboration

Analytical mindset comfortable reviewing metrics and translating them into insights

Curious, collaborative, and eager to grow in a fast-paced marketing team

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Marketing Coordinator • Franschhoek, South Africa

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