Growth Marketer for UK E-Commerce Brand
PurolabsWorkFromHome, KwaZulu-Natal, South Africa1 day ago
Job descriptionOwn key growth metrics including CAC, LTV, ROAS, MER, CPA and contribution margin Build and maintain dashboards to track funnel performance and identify bottlenecks Conduct cohort analysis and customer lifetime value modelling Review campaign data to understand what’s working and communicate insights clearly to the team Present weekly performance reports with actionable strategic recommendations Run structured A / B tests on landing pages, product pages and checkout flow Analyse user behaviour using Google Analytics, heatmaps and tools such as Triple Whale Identify friction points in the customer journey and implement solutions Optimise email flows and post‑purchase sequences to increase retention and LTV Systematise processes for repeatable, scalable growth Develop quarterly growth roadmaps aligned with revenue and profitability targets Test and scale new traffic sources including YouTube and emerging platforms Conduct competitor analysis and market research to identify growth opportunities Proactively flag issues, spot inconsistencies and solve problems before they arise Think strategically about the big picture while maintaining attention to detail 2‑3+ years of proven experience in direct response or growth marketing for DTC e‑commerce brands Strong track record of managing and scaling paid social campaigns profitably on Meta and TikTok Deep understanding of direct response metrics and unit economics (CAC, LTV, ROAS, MER, CPA, contribution margin) Hands‑on experience reviewing ad accounts and understanding campaign performance Ability to provide clear feedback to creative teams based on data and performance insights Experience working cross‑functionally with creative teams, agencies and performance specialists Proven ability to run structured experiments and iterate based on results Expert‑level proficiency with ad platforms such as Meta and TikTok Experience with analytics tools such as Triple Whale and Lifetimely Strong analytical skills with advanced Excel / Google Sheets and data visualisation Experience with Google Analytics, conversion tracking and attribution Familiarity with Shopify and e‑commerce analytics platforms Available during UK working hours (9 AM–5 PM GMT) with minimum 4‑hour overlap daily Fluent English (written and spoken) – all application materials must be in English Experience with consumer consumables, supplements, skincare or subscription‑based products Knowledge of email marketing platforms such as Klaviyo and retention strategies Familiarity with other emerging acquisition channels Background in health, wellness or supplements industry Numbers‑obsessed and data‑driven – you make decisions based on metrics, not opinions Highly detail‑oriented with ability to spot incongruences and think strategically Proactive problem‑solver who anticipates issues before they arise Strong communicator who can translate data into clear, actionable insights Comfortable working in fast‑paced, entrepreneurial environments Self‑starter who takes ownership and drives results independently Fully remote with flexibility during UK hours Competitive salary and paid time off (including UK bank holidays) Real ownership over growth strategy and performance outcomes Training opportunities and quarterly growth reviews Work with a product that genuinely improves people’s wellbeing Join a fast‑growing brand with proven product‑market fit Your CV (in English) highlighting your DTC / e‑commerce experience with specific results achieved A 2‑minute video introduction telling us why you’re excited about this role and what makes you the right fit This is a remote contractor position (not employment) Applications welcome from all countries Must be available during UK working hours (9 AM–5 PM GMT) with a minimum 4‑hour overlap All materials (CV, case study, video) must be submitted in English Applications without a video will not be considered
Purolabs, Johannesburg, Gauteng, South Africa
Growth Marketer – UK E-Commerce Brand
Location : Remote
Working Hours : Monday to Friday, 9 : 00 AM – 5 : 00 PM UK GMT (minimum 4 hour overlap)
Contract Type : Independent contractor
Language : English only
About Purolabs
Purolabs is a fast‑growing DTC supplements brand based in the UK with over 350,000 happy customers. We create clean, science‑backed supplements that actually work – no fillers, no nasties, just real results. Featured in Vogue, Women’s Health and Evening Standard, our UK‑made products are trusted by health‑conscious people who refuse to compromise on quality.
The Role
We’re looking for a proactive and data‑driven Growth Marketer who lives and breathes performance marketing and customer acquisition. This is not a brand marketing role – the focus is entirely on direct response : driving measurable customer acquisition, optimising funnels, and scaling campaigns profitably. You will own the full growth strategy, working hands‑on with paid acquisition, conversion optimisation and customer retention.
What You’ll Be Doing
Paid Acquisition & Campaign Management
- Plan, execute and optimise paid social campaigns across Meta and TikTok to hit ROAS and CAC targets
- Develop systematic testing frameworks for audiences, creative angles and landing pages
- Scale winning campaigns while maintaining profitability and healthy unit economics
- Monitor daily ad account performance and make data‑driven optimisation decisions
- Collaborate with creative team to provide performance feedback and strategic direction
Analytics & Performance Tracking
Conversion Rate Optimisation
Growth Strategy & Channel Expansion
What We’re Looking For
Technical Requirements
Bonus Points
Your Personality
Why Join Us
How To Apply
Please submit your application via LinkedIn including :
Important Requirements
Referrals increase your chances of interviewing at Purolabs by 2x.
Johannesburg, Gauteng, South Africa 4 hours ago
#J-18808-Ljbffr
Create a job alert for this search
Marketer • WorkFromHome, KwaZulu-Natal, South Africa
Related jobs
Growth Marketer TOD (Remote SA) -.Location : Remote (LATAM and South Africa).Contract : Independent Contractor, Minimum 3-month contract with the potential for an indefinite extension.Schedule : Full-...Show moreLast updated: 26 days ago 
- Promoted
Growth Marketer - 0832 - Cape Town, South Africa
Bionic TalentWorkFromHome, KwaZulu-Natal, South Africa Growth Marketer - 0832 - Cape Town, South Africa.Our client is a Canada-based company specializing in combining the Modern Data Stack using a data warehouse-first approach to unify, centralize, and...Show moreLast updated: 23 days ago
- Promoted
Growth & Marketing Manager
SomewhereWorkFromHome, KwaZulu-Natal, South Africa Full-time, Independent Contractor.AM – 5 : 00 PM US Eastern time zone.We’re hiring a growth-minded marketer to own end-to-end marketing execution, with one rule : everything must be done with AI.You’l...Show moreLast updated: 9 days ago
- Promoted
Business Growth Manager - Sales (Digital Identity / KYC / iGaming)
Black Pen RecruitmentWorkFromHome, KwaZulu-Natal, South Africa Our client has offices in London (UK) and Zug (Switzerland) and welcomes applications from qualified candidates across Europe and the MENA region (remote).
To support ongoing growth, the Commercial ...Show moreLast updated: 14 days ago
- Promoted
Growth Marketer / GTM Engineer - 0822 - Johannesburg, South Africa
Bionic TalentWorkFromHome, KwaZulu-Natal, South Africa Growth Marketer / GTM Engineer - 0822 - Johannesburg, South Africa.This Canada-based client specializes in combining the Modern Data Stack using a data warehouse-first approach to unify, centralize...Show moreLast updated: 19 days ago
- Promoted
Growth Marketer TOD (Remote SA) - 43542836914
SomewhereWorkFromHome, KwaZulu-Natal, South AfricaRemote
- Promoted
Growth Marketer / GTM Engineer - 0822 - Cape Town, South Africa
Bionic TalentWorkFromHome, KwaZulu-Natal, South Africa Growth Marketer / GTM Engineer - 0822 - Cape Town, South Africa.This range is provided by Bionic Talent.Your actual pay will be based on your skills and experience — talk with your recruiter to lea...Show moreLast updated: 26 days ago
- Promoted
Lead Content Marketer
Talent SamWorkFromHome, KwaZulu-Natal, South Africa As our Lead Content Marketer, you will play a crucial role in shaping our brand’s voice and connecting with our audience.
You will be responsible for creating compelling long-form content across var...Show moreLast updated: 26 days ago
- Promoted
Senior Growth Marketing & GTM Manager
Particle ExecutionWorkFromHome, KwaZulu-Natal, South Africa Particle Execution is an AI Consultancy / Agency that has launched a product Mindprint.This is a senior strategic & execution hire for someone ready to get their hands dirty in a fast growing start...Show moreLast updated: 12 days ago
- Promoted
Growth Marketer - 0832 - Johannesburg, South Africa
Bionic TalentWorkFromHome, KwaZulu-Natal, South Africa Growth Marketer - 0832 - Johannesburg, South Africa.This range is provided by Bionic Talent.Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Our ...Show moreLast updated: 23 days ago
- Promoted
Growth Marketer
JobRackWorkFromHome, KwaZulu-Natal, South Africa I'm Michael, the co-founder of Transitions Elite.We’re a performance growth company on a mission to help healthcare practice owners unlock their potential and build thriving businesses.Whether it’s...Show moreLast updated: 1 day ago
- Promoted
Ecommerce Growth Manager
Common Thread CollectiveWorkFromHome, KwaZulu-Natal, South Africa Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price".We're looking for a results-driven and experienced Ecommerce Growth Manager t...Show moreLast updated: 30+ days ago
- Promoted
Growth & Marketing Lead
HyperDev AIWorkFromHome, KwaZulu-Natal, South Africa Be among the first 25 applicants.Get AI-powered advice on this job and more exclusive features.HyperDev is a new developer-focused spin-out within the HyperionDev ecosystem, one of the world's lead...Show moreLast updated: 5 days ago
- Promoted
Business Development Representative for the UK Market
ELVTRWorkFromHome, KwaZulu-Natal, South Africa ELVTR is a premier online education platform specializing in live courses led by industry experts from global companies such as Nike, Netflix, Google, and more.
Since our establishment in 2020, we h...Show moreLast updated: 30+ days ago
- Promoted
Growth Marketer
Scale Army CareersWorkFromHome, KwaZulu-Natal, South Africa Our client operates a leading digital platform dedicated to financial professionals, offering tools and networking capabilities for advisors, RIAs, CPAs, and insurance agents.With a growing base of...Show moreLast updated: 30+ days ago
- Promoted
Growth Marketing Manager
SaltWorkFromHome, KwaZulu-Natal, South Africa Million per annum (depending on experience).This is inclusive of Medical Aid and Provident Fund contributions.Johannesburg OR Cape Town OR Durban - this is a "remote-first" culture.A trailblazing f...Show moreLast updated: 1 day ago
- Promoted
E-commerce Growth Manager
Project GrowthWorkFromHome, KwaZulu-Natal, South Africa Continue with Google Continue with Google.Be among the first 25 applicants.Get AI-powered advice on this job and more exclusive features.
Continue with Google Continue with Google.Continue with Goog...Show moreLast updated: 30+ days ago
- Promoted
Growth Marketer / GTM Engineer - 0860 - Cape Town, South Africa
Bionic TalentWorkFromHome, KwaZulu-Natal, South Africa Growth Marketer / GTM Engineer - 0860 - Cape Town, South Africa.This range is provided by Bionic Talent.Your actual pay will be based on your skills and experience — talk with your recruiter to lea...Show moreLast updated: 5 days ago
- Promoted
Marketplace & E-commerce Coordinator
Scale Army CareersWorkFromHome, KwaZulu-Natal, South Africa Marketplace & E-commerce Coordinator.Be among the first 25 applicants.Get AI-powered advice on this job and more exclusive features.
Our client is a dynamic wellness brand focused on offering premiu...Show moreLast updated: 30+ days ago