Director of Marketing and Business Development

Brief Description

Key Responsibilities

• Develop and implement digital-first integrated marketing strategies and execution to position the Wits Plus brand, and promote short courses, including digital campaigns, content creation, and branding initiatives aimed at increasing enrolment and visibility.
• Lead and guide the business development team in identifying, cultivating, and securing partnerships with corporates for bespoke and closed training solutions, including market analysis and relationship management.
• Collaborate with academic and administrative stakeholders to innovate product offerings, analyze market trends, and create business cases for new opportunities in higher education short courses.
• Oversee communications, media relations, and customer engagement efforts to enhance the institution's reputation and support enrolment goals.
• Monitor performance metrics, manage budgets, allocate resources effectively to achieve marketing goals and objectives, and managing marketing projects from conception to completion, including planning, execution and reporting.

Qualifications and Requirements

Detailed DescriptionJob RequirementsAdditional Details

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