Growth Marketer / GTM Engineer - 0902 - Johannesburg, South Africa

About the client

Our client is a Canada-based company specializing in combining the modern data stack using a data warehouse‑first approach to unify, centralize and enrich data with proven end‑to‑end growth strategies to drive revenue with clear ROI. They have a proven track record in growing B2B SaaS, selling to e‑commerce and Fortune 500 enterprises.

About the role

We are looking for a highly skilled Growth Marketer / GTM Engineer who will hit ambitious targets each month and drive the pipeline by running growth experiments across marketing channels for clients.

What you’ll be doing

• Develop automated customer acquisition strategies in partnership with operations, marketing, sales and partnerships.
• Run lead conversion experiments by generating ideas, defining targeting, writing copy and scaling successful strategies.
• Iterate on go‑to‑market initiatives, test changes, measure impact and scale the most effective improvements.
• Collaborate with stakeholders across the business to own and drive high‑impact acquisition initiatives aligned with company goals.
• Identify and leverage new data sources to improve messaging, targeting and campaign timing.
• Craft highly personalized email campaigns tailored to diverse audience segments, using internal data points and A / B testing at scale (1M+ prospects per quarter).
• Design and optimize AI‑driven outreach by leveraging prompt engineering and structured data sources to improve cold outreach performance using PromptLayer.
• Analyze campaign performance and customer engagement, from reading reply data to writing SQL queries.
• Understand customer journeys by analyzing attribution data and identifying meaningful interactions that drive funnel progression.
• Boost outbound email positive reply rates through A / B testing, GPT prompt building, intent signal development and best‑in‑class copywriting strategies.
• Work with tools across the data stack, including dbt, BigQuery / Supabase, Hex.tech, Datamorf.io, n8n, Hightouch, and Cargo.
• Manage outbound campaigns using Instantly.ai, Smartlead, HeyReach and integrate CRM systems like HubSpot and Pipedrive.
• Apply AI and prompt‑engineering platforms such as PromptLayer, OpenAI, and Clay to enhance acquisition strategies.

Who we’re looking for

Position Details

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