The Organization
The Organization
The MultiChoice Group is a broad-based multinational media and entertainment group headquartered in South Africa, Dubai and Netherlands with principal operations in pay television, video entertainment, advertising and content security serving rapidly growing base of 13,5 million households. Eminent brands within the Group include DSTV, GOTv, SuperSport, M-net, DSTVnow, Showmax and Europe based content security leader Irdeto. Key areas of operations are :
- Storytelling ranging from content creation, production and aggregation including the best global general entertainment, sport and eminent African content library, delivered to customers
- Pay Television : direct-to-home satellite and digital terrestrial television services;
- SVOD : subscription video on demand services across multiple online platforms with a focus on library and local content in developing markets, and
- Advertising : providing dynamic media solutions; handling commercial airtime, on-air sponsorships, content integration, and online sales across a variety of 130+ channel brands on linear TV, VOD, social media, and digital platforms.
The group’s strength lies in its focus on local language and culture, its entrepreneurial spirit and the quality of its workforce. Multichoice Group has a successful history of identifying trends early, adapting them for the markets in which it operates and leveraging them to maximum advantage. The group generates revenues primarily through subscription model, with a growing contribution from advertising revenue. Its key objectives are to :
Expand Pay TV, SVOD subscriber base and Advertising salesFocus on investment and technologyMaintain a local approachProvide quality serviceAttract innovative and motivated employeesPurpose of the Position
To Plan, develop and execute social media content aimed at increasing community retention, engagement and conversion to align with marketing strategies, as prescribed by the Social Media ManagerKey Performance Objectives
Tasks
Strategy Execution
Implement the social media strategy aligned with business objectivesTranslate strategic goals into actionable content plans and engagement tactics.Monitor performance against defined KPIs and optimize based on insights.Stay informed on platform updates, trends, and emerging technologies to enhance execution.Platform Management
Identify tactical social media content opportunitiesManage platforms relevant to designated region (Kenya, SSA and Diaspora)Manage and maintain social media platforms relevant to the designated regions.Ensure timely posting, platform hygiene, and alignment with content calendars.Manage and maintain social media platforms relevant to the designated regions.Ensure timely posting, platform hygiene, and alignment with content calendars.Ensure brand consistency throughout all interactions and created contentReporting
Track performance metrics (engagement, reach, conversions).Social monitoring and listening by identify trends in conversationReport on social activity on a bi-weekly, as well as monthly basisStakeholder Management
Build relationships with customers (both potential and existing), industry professionals and journalistsManage supplier relationshipsBuild and maintain relationships with influencers to amplify business reachRespond to comments, customer queries and complaints in a timely manner as per the Social Media Manager’s recommendationsEscalate trends relevant to the brand to the correct stakeholders through the identified escalation processFollow up to ensure loops have been closed with customer queries and complaintsQualifications Essentials
A Degree level qualification in Media Design and TelevisionPost graduate degree will be advantageousExperience
8-10 years of experience in social media management.Proficiency in social media toolsEngaging social media contentStrong engagements with communityEngagement, reach and trend reportsUp-to-date with relevant industry trendsClear understanding of content creation per platformTechnical Competencies
Social ReportingCustomer EngagementSocial Media ManagementAnalytics & ReportingDesign & Multimedia SkillsContent ManagementBehavioral Competencies
Goal Setting and Alignment : Sets clear, aligned goals for team success within department objectives.Decision-Making Agility : Makes informed decisions quickly to drive operational success.Team Empowerment : Empowers teams by fostering autonomy and accountability.Resource Optimisation : Manages resources effectively to maximise departmental output.Continuous Improvement Mindset : Encourages innovation and improvement within the team.Communication : Clearly and effectively communicates complex information across teams.#J-18808-Ljbffr