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Senior Manager : Social Media & Content
Absa BankJohannesburg, Gauteng, South Africa5 days ago
Job descriptionWork with media agency set up of paid Group Related social campaigns and monitoring thereof. Support BU’s with performance marketing social media campaigns providing best in practice guidelines and benchmarks. Boosting Approaches for organic content. Content Management & Strategic Approaches across campaigns. Content Implementation inclusive of posting approaches across various social channels. Management of content calendars & content mapping. Content Development across Business Functions & Business Units. On the Ground Content Approaches & Implementation including management of an On The Ground Content Production Crew. Content Integration across Group and Domestic (ie. Local Social Channels – South Africa and Rest of Africa). Development of Content Pillars. Development of proactive content approaches to drive positive sentiment and engagement. Ability to produce and edit content will be highly beneficial to the role. Support in development of overall Influencer & Content Creator Strategy, including implementation thereof. Influencer & Content Creator Approaches & Requirements across Campaigns. Influencer & Content Creator Governance & Screening. Influencer & Content Creator Measurement & Benchmarking. Influencer & Content Creator Briefing and Content Management. Influencer & Content Creator Scouting & Recruitment. Influencer & Content Creator Training & Development. Bachelor's degree in Marketing, Communications, Digital Media, or related field. Proven experience of +- 7 years+ within social media management. A strong knowledge of Meta Business & Ads Manager on Instagram, Snapchat, Twitter, Linkedin, You Tube and TikTok. Experience with social media management tools like Hootsuite, Sprout Social, or Buffer. Experience with social listening & community management tool such as DataEQ, BrandWatch, Falcon, Meltwater or Novus. Knowledge of paid social advertising (Facebook Ads Manager, LinkedIn Ads, Google Ads). Experience with content creation tools like Adobe Creative Suite or Canva. Content Creation Experience (production & editing of content) is also preferable but not mandatory. Strong analytical skills with the ability to interpret data and derive actionable insights. Excellent communication skills, both written and verbal. Ability to multitask, prioritize, and work effectively in a collaborative team environment. Knowledge of financial services industry regulations and compliance guidelines related to social media. Ability to stay ahead of trends in social media and digital marketing, ensuring the bank’s social presence remains fresh and relevant. Involvement and experience within the IAB and MMA is preferred, however not mandatory.
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Social Media Manager • Johannesburg, Gauteng, South Africa
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