Social Media & Community Engagement Manager

Overview

We are hiring a Social Media & Community Engagement Manager for a solo private healthcare practice in the Physical Therapy / Women’s Health industry. This is a part-time remote role for a U.S.-based client.

Responsibilities

• Build and execute a video-first content strategy and calendar (Reels, Shorts, Stories, Lives) across Instagram, TikTok, YouTube, and Facebook
• Design and manage DM automation flows in ManyChat (keyword triggers, lead capture, nurturing, segmentation)
• Drive community engagement : respond to DMs / comments, manage story interactions, and nurture conversations to increase saves, shares, and conversions
• Create, edit, and repurpose short- and long-form videos; apply current trends, transitions, captions, hooks, and on-screen text
• Set up and optimize lead magnets, simple funnels, and landing pages; coordinate collaborations and giveaways
• Track and report on KPIs (growth, reach, engagement rate, watch time, CTR, conversion to email list / booking)
• Conduct trend and competitor research; propose experiments and A / B tests, iterating based on data
• Optimize profiles and content for search / SEO (Instagram search and YouTube SEO, with basic website / Google considerations)
• Support influencer / brand partnership outreach and cross-promotions with relevant healthcare professionals
• Collaborate on future initiatives such as online program / course launches and potential podcast production support

Required Qualifications

Preferred Qualifications

Required Skills & Tools

Schedule & Pay

System Requirements

If you’re a creative social media professional who thrives on building engagement and driving growth, we’d love to hear from you. Join us to make an impact in the women’s health space while enjoying a flexible and supportive remote role.

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