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Website Growth Marketer – Sports Betting

Website Growth Marketer – Sports Betting

Initiate InternationalSandton, Gauteng, South Africa
30+ days ago
Job description

Website Growth Marketer – Sports Betting

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Think of the adrenaline of a last‑minute winner, the roar when the underdog takes the lead, and the energy of a packed stadium — that’s the atmosphere our client creates in the sports betting industry .

Operating globally, with football and major sporting events at their core, they deliver cutting‑edge digital platforms that turn fans into players.

Now, they’re searching for a Website Growth Marketer to bring that same match‑day intensity to their digital assets — building, optimising, and scaling websites that drive acquisition and engagement.

This is a role for someone who thrives on competition and knows how to win online. As Website Growth Marketer , you’ll take ownership of high‑performing websites — ensuring every click, every page, and every campaign delivers results. From SEO and SEM to smooth user journeys and conversion optimisation, you’ll be at the front line of turning passion for sport into measurable growth.

Key Responsibilities

  • Lead website projects from concept to final whistle — on time, within budget, and built for impact.
  • Collaborate with developers, creatives, and marketing teams to deliver on growth objectives.
  • Own editorial strategies that make digital content as engaging as live match commentary.

Keep the Websites Match-Ready

  • Oversee the design, development, and day‑to‑day performance of websites and applications.
  • Ensure sites are fast, optimised, and built with winning SEO architecture.
  • Provide technical guidance and collaborate with dev teams on best practices.
  • Play to Win in Acquisition

  • Drive acquisition using SEO, SEM, and paid media campaigns.
  • Track KPIs including registrations, deposits, ROI, and conversion rates.
  • Analyse user behaviour and market trends to refine strategies and stay ahead.
  • Skills & Experience Required

  • Proven success in SEO, SEM, or website growth — ideally in sports betting or fast‑paced online industries.
  • Hands‑on CMS experience (WordPress essential) with strong SEO knowledge.
  • Proficiency in tools such as Google Analytics 4, Search Console, Looker Studio, SEMrush, Ahrefs.
  • Ability to measure performance against KPIs like CPA, CPI, ROI, and LTV.
  • Strong project management skills with the ability to manage multiple “tournaments” at once.
  • Commercially savvy, detail‑oriented, and passionate about sport.
  • Nice‑to‑have skills

  • Back‑end experience (PHP, Python, Node.js).
  • Understanding of compliance in regulated markets.
  • Why Join Our Client

  • Shape the digital stadium where fans become players.
  • Be part of a team where every campaign feels like a final.
  • Collaborate with some of the best in digital marketing and technology.
  • Work in an industry where passion and performance go hand in hand.
  • See your strategies directly translate into growth and player acquisition .
  • Seniority level

    Mid‑Senior level

    Employment type

    Full‑time

    Job function

    Marketing

    Industries

    Gambling facilities, casino and internet marketplace platforms

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    Marketer • Sandton, Gauteng, South Africa

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