Associate Web (UI / UX) Strategist

Job title : Associate Web (UI / UX) Strategist

Job Location : Western Cape, Cape Town

Deadline : November 23, 2025

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About the Role

Key Responsibilities

Clarify goals, KPIs, scope, timeline, and dependencies for client requests

Use GA4 and Microsoft Clarity to identify problems (drop-offs, friction, rage clicks) and opportunities

Create sitemaps, user flows, and wireframes in Figma

Draft concise UX copy and CTAs that improve usability and conversions

Help manage and execute A / B / n tests in VWO (hypothesis, targeting, sample sizing, QA, reporting)

Maintain tracking accuracy, resolve data issues, and support accessibility, performance, and cross-device testing

Contribute to reporting dashboards and file management for performance visibility

How You'll Work

Reports to the User Engagement Strategy Team and Division Leadership

Focus mix : ~70% individual client requests, ~30% shared systems, patterns, and libraries

Partners : Development, SEO, Client Strategy, Content / Copy, and Design teams

Tools and Stack

Success Metrics

Conversion rate lift and pipeline / revenue impact

Experiment velocity and win rate; reduced time from request to release

Reduction in UX friction (form drop-off, dead / rage clicks)

Data quality (events and conversions tracked accurately)

Client satisfaction and retention

Qualifications

2-3 years in web strategy, UX, or analytics (agency experience preferred)

Hands-on expertise with GA4 / GTM, Microsoft Clarity, and VWO

Proficiency in Figma for wireframes and components

WordPress publishing; basic HTML / CSS / JS for tracking / debugging

Strong communication, prioritization, and documentation skills

Working knowledge of accessibility (WCAG 2.1 AA) and privacy basics (GDPR / CPRA)