Digital Content Creator

The Digital Content Creator is responsible for developing and executing engaging, on-brand content across Hungry Lion’s digital platforms to drive awareness, engagement, and brand affinity.  The role involves turning ideas into compelling visuals, copy, and stories, aligned with marketing objectives and brand identity.

Key Responsibilities 1.

Content Creation & Production Conceptualise, plan, and produce compelling content (photo, video, animation, and copy) for social media, website, and internal campaigns.

• Create platform-appropriate content optimised for TikTok, Instagram, Facebook, and YouTube.
• Work closely with designers, and brand teams to ensure content consistency with the Hungry Lion tone and visual identity.

2.

Social Media Support the rollout of social content calendars and campaign plans.

3.

Campaign Support & Brand Activation Translate marketing briefs into creative digital executions that amplify in-store promotions and campaigns.

4.

Analytics & Optimisation Monitor content performance using analytics tools and provide insights for optimisation.

Stay up-to-date with social media & digital trends, platform features, and audience behaviour; suggest new formats or channels.

Key Competencies Strong visual storytelling and creative direction skills.

Ability to adapt tone and style to reflect Hungry Lion’s brand personality   Strong organisational skills and the ability to meet deadlines in a fast-paced environment.

Qualifications & Experience Diploma or degree in Marketing, Multimedia Design, Digital Media, or related field.

2–3 years of experience in digital content creation, preferably within retail or QSR   Proven portfolio showcasing video, photography, and social content work.

Personality & Culture Fit Creative, energetic, and socially savvy.

Team player with a sense of humour and a “can-do” attitude.

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