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Design & Digital Marketer (Copy) R30 000 CTC

Design & Digital Marketer (Copy) R30 000 CTC

Propel PersonnelMilnerton, Western Cape, South Africa
30+ days ago
Job description

A fast growing and dynamic concern, a leading AutoDesk Software Licence Gold Partner, based in Sunninghill, is seeking a creative and innovative team player to create, design, manage and drive the company’s social media and digital platforms.

Duties & Responsibilities

Graphic Design :

  • Bring the brief and concept to life based on Baker Baynes' needs and vision.
  • Manage budget, time, and production constraints effectively.
  • Prepare mock-ups and present them to clients for approval before finalising design / concept.
  • Edit proofs to Head of Marketing specifications, obtaining signoff / approval before finalizing artwork.
  • Collaborate with Head of Marketing & EXCO, photographers, and web developers.
  • Adapt and roll out approved concepts to various media, above and below the line.
  • Adhere to Baker Baynes’ brand identity and guidelines, integrating key supporting brand guidelines.
  • Communicate progress and any project issues to internal and external stakeholders.
  • Work with external departments to extend concepts and visuals to other marketing-related material.
  • Ensure artwork is correct and supplied in the right format / sizes / colour codes before production.
  • Manage multiple briefs simultaneously.

Social Media :

  • Develop and execute social media strategies for LinkedIn, Facebook, Instagram, and YouTube.
  • Measure and report on growth in followers, engagement rates, and platform-specific KPIs.
  • Video Creation :

  • Develop and create engaging videos to support marketing initiatives and campaigns.
  • Measure and report on video views, engagement, and alignment with campaign goals.
  • Electronic Direct Mailers & WhatsApp Assets :

  • Create invitation, newsletter, and campaign-related electronic direct mailers and WhatsApp assets.
  • Ensure alignment with campaign goals and brand guidelines.
  • Google Adwords :

  • Plan, execute, and optimise Google Adwords campaigns.
  • Measurement : Click-through rates, conversion rates, and return on ad spend (ROAS).
  • Analysis & Reporting :

  • Analyse and report on the performance of digital marketing initiatives.
  • Measurement : Regular reporting on key metrics and insights.
  • Desired Experience & Qualification

  • Matric
  • Bachelor's degree or diploma in Graphic Design, Digital Marketing, or a related field
  • Minimum 3-5 years of experience in graphic design and digital marketing with proven results in digital marketing
  • Proficient in graphic design tools (Canva, Adobe Illustrator or Affinity)
  • Experience in video production and editing (Descript / Video production tools)
  • Strong social media strategy development and execution skills (specifically LinkedIn, YouTube, Facebook, Instagram)
  • Experience with social media scheduling tools & marketing project management tools.
  • Familiarity with electronic direct mailer (Mailchimp) and WhatsApp asset creation
  • Excellent project management and time management skills
  • Google Adwords experience advantageous
  • #J-18808-Ljbffr

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    Digital Marketer • Milnerton, Western Cape, South Africa

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