A fast growing and dynamic concern, a leading AutoDesk Software Licence Gold Partner, based in Sunninghill, is seeking a creative and innovative team player to create, design, manage and drive the company’s social media and digital platforms.
Duties & Responsibilities
Graphic Design :
- Bring the brief and concept to life based on Baker Baynes' needs and vision.
- Manage budget, time, and production constraints effectively.
- Prepare mock-ups and present them to clients for approval before finalising design / concept.
- Edit proofs to Head of Marketing specifications, obtaining signoff / approval before finalizing artwork.
- Collaborate with Head of Marketing & EXCO, photographers, and web developers.
- Adapt and roll out approved concepts to various media, above and below the line.
- Adhere to Baker Baynes’ brand identity and guidelines, integrating key supporting brand guidelines.
- Communicate progress and any project issues to internal and external stakeholders.
- Work with external departments to extend concepts and visuals to other marketing-related material.
- Ensure artwork is correct and supplied in the right format / sizes / colour codes before production.
- Manage multiple briefs simultaneously.
Social Media :
Develop and execute social media strategies for LinkedIn, Facebook, Instagram, and YouTube.Measure and report on growth in followers, engagement rates, and platform-specific KPIs.Video Creation :
Develop and create engaging videos to support marketing initiatives and campaigns.Measure and report on video views, engagement, and alignment with campaign goals.Electronic Direct Mailers & WhatsApp Assets :
Create invitation, newsletter, and campaign-related electronic direct mailers and WhatsApp assets.Ensure alignment with campaign goals and brand guidelines.Google Adwords :
Plan, execute, and optimise Google Adwords campaigns.Measurement : Click-through rates, conversion rates, and return on ad spend (ROAS).Analysis & Reporting :
Analyse and report on the performance of digital marketing initiatives.Measurement : Regular reporting on key metrics and insights.Desired Experience & Qualification
MatricBachelor's degree or diploma in Graphic Design, Digital Marketing, or a related fieldMinimum 3-5 years of experience in graphic design and digital marketing with proven results in digital marketingProficient in graphic design tools (Canva, Adobe Illustrator or Affinity)Experience in video production and editing (Descript / Video production tools)Strong social media strategy development and execution skills (specifically LinkedIn, YouTube, Facebook, Instagram)Experience with social media scheduling tools & marketing project management tools.Familiarity with electronic direct mailer (Mailchimp) and WhatsApp asset creationExcellent project management and time management skillsGoogle Adwords experience advantageous#J-18808-Ljbffr