Head of Audience Growth - For a Leading B2B AI Media Publication
Emerj Artificial Intelligence ResearchWorkFromHome, Western Cape, South Africa2 days ago
Job descriptionCore Outcomes : Ensure effective calls‑to‑action (CTAs) embedded across podcasts, website, newsletters, social, and video channels. Rigorous use of email marketing and automation to nurture subscribers and convert engaged audiences into customers. Consistent testing across all channels to optimise performance. Determine content types and cadences that attract the right audiences. Achieve significant growth in email list, LinkedIn following and engagement, podcast listenership, and YouTube (and other video) viewership. Performance Measurement : Total Digital and Content expenses divided by inbound revenue secured; target 4‑5x higher contract value than Digital / Content costs in 2026. Regular Tasks : Oversee landing‑page split‑testing and optimisation. Directly manage the efficiency and deliverables of the editorial team (content, promotion, graphics) and the digital team (software, website). Report directly to the CEO. The editorial leadership team and digital lead will report to this role. Required : Managed web developers and engineers responsible for website, email systems, and related software. Direct previous responsibility for, and evidence of, growing audience and engagement. Direct previous responsibility for increasing lead flow and direct revenue from digital / content efforts. 5–10 years of direct experience in audience growth and conversion. Preferred : Genuine interest in cutting‑edge AI technology and a desire to learn and grow at the frontier. Website : WordPress CRM : Pipedrive Director Full‑time Marketing and Sales
Head of Audience Growth - For a Leading B2B AI Media Publication
If so, then you might be a fantastic fit for our Audience Growth Director role here at Emerj.
This role is designed to “steer the ship” of audience engagement and editorial strategy for an executive audience already at 1,000,000 listeners and readers per year. It is a full‑time remote position.
About Emerj
- Emerj Artificial Intelligence Research is a B2B publishing research business focused on the impact of AI in business.
- We host The AI in Business Podcast , the most popular B2B AI podcast on iTunes with over 7,000,000 downloads, and multiple other industry‑specific B2B AI podcasts.
- We publish to a global executive audience on Emerj.com and offer lead generation, custom research, and sponsored content services (generally from $16k‑$100k+) to cutting‑edge AI startups and large AI vendors.
- Our team has grown from 7 to over 30 people in just two years.
Key Responsibilities
Increase inbound leads to support our goal of $1MM in inbound revenue in 2026, $2.5MM in 2027, and $4‑5MM in 2028.
Examine content performance (social posts, podcasts, articles, etc.) and adjust projects to move closer to goals.
Key Qualifications
Managed content calendars and output across text, video, and other formats.
Experience in a B2B media company (e.g., Informa, Endeavor Business Media, Penton, RELX).
Tools
Seniorities
Employment Type
Job Function
Location
Remote (global). | Cape Town, Western Cape, South Africa (optional)
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Head Of Growth • WorkFromHome, Western Cape, South Africa
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