Director of New Business & Revenue

About the Company

Hustler Marketing is a global digital growth agency helping eCommerce brands scale through data-driven retention, performance, and creative marketing. Founded in 2018, Hustler Marketing manages over $250K in monthly recurring revenue and serves clients in 30+ countries. With 50+ team members across 20+ countries, the agency delivers full-service solutions including email and lifecycle marketing, UGC and creative production, SEO, and data analytics.

The company continues to grow through strong client partnerships, expansion into new industries, and strategic acquisitions, including one completed in 2025 as part of its broader vision of becoming a diversified digital growth group.

About the Role

The Director of New Business & Revenue is responsible for building, leading, and optimizing the company’s commercial growth engine. This senior leadership role oversees all new-client acquisition, sales processes, pricing optimization, CRM discipline, forecasting, and pipeline management.

You will report directly to the CEO and will have full authority to shape the sales organization, including hiring and training new team members. This is a fully remote role but may require occasional calls in US working hours.

Mission Statement

To build a scalable, predictable, high-performance new-business engine that drives consistent revenue growth, elevates deal quality, and strengthens Hustler Marketing’s position in the digital marketing industry. This role ensures that our acquisition strategy, systems, and processes support long-term growth aligned with the company’s objectives.

Primary Responsibilities

New Business & Revenue Growth

• Own the complete acquisition cycle for all new clients across services.
• Maintain and optimize inbound, referral, and partner-based lead funnels to ensure a consistent flow of qualified leads.
• Execute a structured, high-conversion closing process including qualification, proposal development, negotiation, and contract execution.
• Re-design pricing and packaging to increase average deal size, margin quality, and overall revenue output.
• Track, manage, and report on pipeline health, win / loss rates, and revenue forecasting.

Systems, Processes & Reporting

Enforce CRM data accuracy and lead tagging to ensure complete visibility into acquisition performance.

Team Leadership

Cross-Functional Collaboration

Position Specs

30-day notice period after the first month.

Regular performance reviews every 9-12 months, with the first review at 3–6 months.

Requirements

Profile

The ideal candidate is a senior commercial leader with extensive experience in B2B or agency sales, capable of building a predictable revenue engine from the ground up. You are analytical, strategic, process-driven, and comfortable owning ambitious revenue targets.

You thrive in fast-paced, high-growth environments and possess exceptional communication, leadership, and closing skills. You understand digital marketing deeply and can translate complex service offerings into high-value client solutions. You are proactive, data-driven, and highly accountable in a remote environment.

Key Attributes

Requirements

Experience & Knowledge

Operational & Behavioral Requirements