Portfolio Marketing Manager

The Apex Group was established in Bermuda in 2003 and is now one of the world’s largest fund administration and middle office solutions providers. Our business is unique in its ability to reach globally, service locally and provide cross-jurisdictional services. With our clients at the heart of everything we do, our hard‑working team has successfully delivered on an unprecedented growth and transformation journey, and we are now represented by over 13,000 employees across 112 offices worldwide. Your career with us should reflect your energy and passion. That’s why, at Apex Group, we will do more than simply ‘empower’ you. We will work to supercharge your unique skills and experience. Take the lead and we’ll give you the support you need to be at the top of your game. And we offer you the freedom to be a positive disrupter and turn big ideas into bold, industry‑changing realities. For our business, for clients, and for you.

About The Role

We’re looking for a commercially minded and execution‑focused Product Marketing Manager to join our Portfolio Marketing team. This role will be instrumental in driving go‑to‑market (GTM) strategy, positioning and messaging for our Fintech and digital platforms across the financial services ecosystem. You’ll work closely with product owners, demand generation, sales and client relationship teams to ensure our fintech solutions are clearly articulated, competitively positioned and effectively adopted in the market. This role supports the Group’s broader fintech strategy and will play an important part in contributing to the business’s transition to a ‘digital‑first innovator’ in our space.

Key Responsibilities

• Go‑to‑Market Planning : Lead GTM planning for new product launches and newly acquired Fintech products alongside Product teams – produce a GTM pack to serve as the basis of all outbound activity across sales, marketing and CRM teams.
• Messaging & Positioning : Develop differentiated messaging frameworks and value propositions tailored to buyer personas across the fintech lifecycle.
• Sales Enablement : Create and maintain sales collateral, pitch decks, battlecards and training materials to support client‑facing and sales teams. Collaborate with the Demand Marketing team to ensure alignment with campaign messaging.
• Market Intelligence : Extract ongoing competitor and market research from product team to inform positioning, pricing and content strategy. Feed insights back into product roadmap discussions and campaign planning.
• Campaign Collaboration : Partner with demand generation, content / comms and digital teams to provide the required information and collateral to develop integrated campaigns that drive awareness, engagement and pipeline growth across fintech platforms.

Performance Tracking

Define and report on key product marketing KPIs including engagement, adoption, retention and influenced pipeline.

Required Experience and Skills

Preferred Qualifications

Disclaimer : Unsolicited CVs sent to Apex (Talent Acquisition Team or Hiring Managers) by recruitment agencies will not be accepted for this position. Apex operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our exclusive recruitment partners.

Location : Johannesburg, Gauteng, South Africa

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