Digital Marketing Executive

About the job Digital Marketing Executive

About Us :

We are a multi-brand organisation operating across the UK and South Africa, with specialised expertise in finance and recruitment sectors. Our in-house marketing department functions as a full-service agency, providing comprehensive digital marketing support across our B2B brands.

About the role :

We are seeking a tech-savvy Digital Marketing Executive to join our growing marketing team in Cape Town, South Africa. In this multifaceted role, you will play a key part in our inbound marketing efforts. This role will oversee all digital marketing channels while leveraging innovative technologies and AI tools to drive business growth through effective inbound strategies.

Key Responsibilities

• Manage all inbound digital marketing channels including social media, PR, content marketing, SEO, web development, and paid advertising.
• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Lead content creation and management across digital platforms.
• Oversee website optimisation and SEO to improve visibility and traffic, this will include leveraging AI tools to create SEO-optimised web and online content.
• Manage paid digital advertising campaigns to maximize ROI.
• Coordinate with internal team members to achieve inbound marketing goals and implement inbound strategy.
• Create and deliver weekly and monthly performance reports.
• Stay current with digital marketing trends, tools, and technologies.
• Implement AI and automation tools for reporting, content creation, and optimisation.

Requirements

Technical Skills

Additional Information

#J-18808-Ljbffr