Senior Data Analyst

Ignition GroupCape Town, Western Cape, South Africa

30+ days ago

Job description

Overview

Primary purpose : Drive data-driven decision-making processes, optimize digital products, and enhance the overall user experience through comprehensive data analysis. Leverage web analytics, GA4 event tracking, and SQL-based insights to optimize business performance. Implement analytics solutions, manipulate data for in-depth insights, and create compelling visualizations for reporting and decision support.

Responsibilities

Data Analysis and Insights Generation

Analyse large volumes of clickstream, web, and CRM data using advanced SQL and web analytics tools to generate actionable insights for product, marketing, and commercial teams.
Conduct deep-dive analysis on user behaviour, engagement trends, and conversion metrics across digital platforms.
Present and analyse critical business metrics for the monthly EXCO report and engage regularly with management to drive data-informed decisions.

Data Engineering and Manipulation

Perform data wrangling, cleansing, and transformation to ensure accuracy and reliability in reporting.

Handle unstructured data and integrate information from various sources, including GA4, SQL databases, and third-party APIs.

Develop advanced data models to support predictive analytics and segmentation strategies.

Define Schema Requirement Definitions (SDR) for GA4 custom events to ensure accurate event tracking and measurement.

Web and Digital Analytics

Utilize Google Analytics 4 (GA4), Google Tag Manager (GTM), and Looker Studio to track and analyze website and app performance.

Monitor and optimize web conversion funnels, user journeys, and engagement metrics across digital platforms.

Supporttoolsto optimize user experience and digital product performance.

Ensure effective tagging and tracking strategies for new feature releases and marketing campaigns.

Data Visualization and Reporting

Build and maintain business performance dashboards for automated reporting on key KPIs using Google Looker Studio and Microsoft Power BI.

Enhance funnel reporting for both buyer and seller journeys, enabling detailed e-commerce performance insights at the product level.

Develop real-time data reporting frameworks for operational and strategic decision-making.

Collaboration and Stakeholder Communication

Work closely with cross-functional teams (Product, Marketing, Technology, and Commercial) to align analytics efforts with business objectives.

Act as the primary point of contact for data analytics initiatives, translating complex findings into actionable business recommendations.

Provide training and mentorship to junior analysts on best practices in data analysis, web analytics, and reporting automation.

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Data Analyst • Cape Town, Western Cape, South Africa

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