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Brand Manager

Brand Manager

Greys RecruitmentJohannesburg, Gauteng, South Africa
26 days ago
Job description

Our client is seeking a skilled and experienced Brand Manager to join their vibrant team.

Requirements

  • Degree.
  • Relevant experience in applying job-related concepts, techniques, and processes at the required level.
  • Experience in working with senior management.
  • People management experience.
  • Working knowledge of social media platforms (e.g., LinkedIn).
  • Fluent in Business English.
  • Advanced computer literacy.
  • Code 08 driver's license.
  • Willingness to travel off-site / overnight stay.

Responsibilities

Plan, Coordinate and Implement Strategies, Marketing Plans and Budgets

  • Review and develop strategic and annual brand plans with marketing budgets for the product portfolio.
  • Implement roll-out and coordinate brand plan activities between all parties involved.
  • Provide support for "Below-the-line" activities, including POS, sampling, and activations.
  • Plan and interpret brand architecture / brand blueprint / brand diamond.
  • Manage and optimise brand / product life cycles in the portfolio.
  • Evaluate the design and maintenance of brand image (logo, graphic design, etc.) in the portfolio.
  • Conduct quarterly P&L evaluations per SKU per channel and take action steps to improve total profitability.

    • Identify New Product Concepts and Successful Commercialisation Within Project Driven System

  • Liaise with product development to identify, develop, and launch new product concepts.
  • Coordinate the update / upgrade of product packaging through R&D.
  • Present product concept definition, product proposal, and preliminary and final business case.
  • Launch products to internal customers and follow up with Trade launch.
  • Manage the Trade launch phase and conduct post-launch evaluation of changed products.
  • Develop marketing support campaigns for the launch of new products, line extensions, packaging changes, etc.
  • Develop an understanding of the industrial processes related to the product portfolio.

    • Maintain Appropriate Market Intelligence Base

  • Ensure that comprehensive U&A research studies are done regularly on brands in the portfolio.
  • Analyse and interpret research results to apply insights and learnings to improve product performance in the future.
  • Commission annual brand health studies to ensure the brand remains relevant for the target market.
  • Evaluate market volume / value growth trends and market shares for relevant product categories in the portfolio through Nielsen reports.
  • Evaluate data, marketing, and competitor information from various sources like trade visits, research info, and publications, including sales performance, promotion performance, and market analysis.
  • Plan and control marketing expenditure of the product portfolio within the budget.
  • Develop briefs for suppliers, evaluate quotes of different suppliers.
  • Verify invoices and create purchase orders for approval.
  • Monitor and process marketing-related expenses.
  • Control and report on actual monthly and YTD marketing expenditure vs budget via the Marketing tracker tool.
  • Ensure marketing expenditure administration is executed according to Auditors' and Procurement's process requirements.
  • Monitor sales statistics.
  • Analyse sales volumes (daily) and profitability performance of the product portfolio by SKU, Region, Channel.
  • Make recommendations based on sales analysis and implement a 360-degree action plan with Sales / KA / Planning / Distribution.
  • Identify and initiate sales issues / problem areas in conjunction with Sales, Key Accounts, etc.
  • Coordinate the commercial activities with Sales, Production, Commercial, and Distribution of the relevant product categories.
  • Assist Demand Planning with volume projections based on planned brand activities / inputs from Key Accounts / Trade Marketing.

    • Manage Staff (Where Applicable)

  • Ensure optimal utilisation of staff.
  • Apply consistent discipline.
  • Train and develop staff.
  • Conduct meetings and ensure effective communication to all.
  • Liaise and communicate with management in all departments.
  • Set objectives and manage and measure the performance of subordinates.

    • Salary : R58 000 - R68 000

    How to apply

  • Follow the link to our jobseeker’s page - https : / / measuredability.com / jobs-2 /
  • Search for the job title.
  • Click Apply to submit your CV.

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    Brand Manager • Johannesburg, Gauteng, South Africa

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