Account-Based Marketing Expert

Overview

The Account-Based Marketing Expert at Scale Army Careers will take ownership of marketing automation, nurture programs, and account-based campaigns. This role builds segmented campaigns aligned with sales priorities, drives measurable pipeline impact, and engages target audiences across the funnel. The specialist will write and QA email copy and build / validate account and contact lists in Clay, collaborating closely with sales and marketing to deliver highly effective campaigns.

Location

Fully Remote | 9 AM - 5 PM EST

Key Responsibilities

• Build, launch, and manage segmented email campaigns and multi-touch nurtures.
• Write tailored email copy for different personas, industries, and funnel stages.
• Build, validate, and refine account and contact lists in Clay, ensuring alignment with sales.
• Manage ABM campaign lists and integrations with Salesforce / Pardot (or HubSpot / Marketo).
• Collaborate with the Performance Marketing Specialist to align messaging across email and ads.
• Implement scoring, segmentation, and triggers to improve MQL → SQL conversion.
• Analyze performance data and deliver actionable insights to sales and leadership.
• Manage UTM and tracking to ensure attribution accuracy across campaigns.

Qualifications

Skills

What Success Looks Like

Opportunity

This is a chance to join a forward-thinking AI-first company and make a direct impact on pipeline growth. If you’re passionate about marketing automation, account-based strategies, and creating campaigns that deliver real results, this role offers an environment to thrive and grow.

Application Process

Seniority level

Employment type

Job function

Industries

Referrals increase your chances of interviewing at Scale Army Careers by 2x

#J-18808-Ljbffr