Brand Manager

Key Responsibilities

• Lead and manage new product development, from ideation through to market launch.
• Oversee packaging design and development, collaborating with internal creative teams and external design agencies.
• Develop and maintain product training materials.
• Monitor and analyse product performance, market trends, and competitor activity to identify growth opportunities.
• Manage marketing campaigns, ensuring alignment with brand objectives and marketing budgets.
• Track and control product costing, pricing strategy, and marketing expenditure.
• Collaborate cross-functionally with sales, production and regulatory teams to ensure seamless brand execution.
• Work closely with the AF Brands team to align on brand strategy, campaign execution, and product innovation.

Requirements

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