Sales Manager

This role is responsible for driving sales strategy, building retailer relationships, and ensuring strong brand engagement year-round. The Sales Manager will oversee forecasting, budgeting, and execution of customer engagement activities, while collaborating with cross-functional teams to deliver on key growth objectives.

Key Responsibilities

• Develop and lead strategic sales plans aligned with business and brand goals
• Identify and secure new business opportunities within retail and independent channels
• Collaborate with internal teams to ensure accurate forecasting and data integrity
• Drive category growth through innovation and insights-led initiatives
• Manage and report on budgets, working capital, and quarterly cash flow
• Oversee customer reporting, including retail sales and forecast tracking
• Conduct regular engagement with retailers and distributors
• Contribute to new product development to grow market share
• Lead and mentor staff through biannual performance reviews and career development plans

Requirements