Brand Manager

Job Description

Overseeing the end-to-end product development process, from ideation to launch / re-launch, ensuring products meet consumer needs, quality standards, and market trends. Including managing cross-functional teams

Strong relationship management with internal and external stakeholders.

Marketing skills : ATL & BTL development, planning & budget management, research briefing & analysis, market analysis, consumer insight management, new product & packaging development (including managing a cross-functional team), business & financial management, digital media & understanding of trade and commercial principles.

Responsible for keeping abreast of market and trade landscape.

Analyzing data across various platforms – i.e. market share, sales reports, in-depth P&L understanding, consumer insights, etc.

Digital marketing management including campaign development & optimization, content marketing, social media marketing, influencer management & other digital advertising.

Qualification & Skills

BCom / BTech Marketing / IMM Degree

Minimum 5 years' experience in brand management in an FMCG industry

Strong understanding of brand building principles and strategies

Proven experience as a Brand Manager or in a similar role with a working understanding of all business functions and key FMCG processes

Suitable candidates will be contacted. If you do not get a response within 14 days, please consider your application unsuccessful.