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Area Sales Manager Cape Region

Area Sales Manager Cape Region

Syngenta GroupPretoria, Gauteng, South Africa
9 days ago
Job description

Role purpose

  • Accountable for leading the commercial operational and strategic performance of the assigned area.
  • This role demands a step change in ambition re-inventing the Cape areas approach to market development customer engagement and business growth through a bold re-invented strategy.
  • The incumbent will define and execute a forward-looking vision and area strategy aligning people resources and partnerships to unlock new value strengthen competitive positioning and deliver market share growth channel loyalty and sustainable profitability.

Accountabilities

  • Develop and execute a transformative Area Strategy aligned with national business objectives incorporating new routes to market customer segmentation and value propositions.
  • Develop and implement a 5-year strategy for each Distributor in the area to support a re-defined long-term ambition for the Cape Region.
  • Achieve the agreed profit and volume goals for the relevant region and dealerships consistent with overall sales and marketing strategy.
  • Optimize territory management resource allocation and channel performance to deliver strategic priorities efficiently.
  • Identify new growth opportunities through data-driven analysis competitive intelligence and market insights.
  • Lead change management initiatives to embed a high-performance culture focused on innovation accountability and customer centricity.
  • Delivery of annual sales targets for the area (agreed profit and volume goals).
  • Manage and Lead Sales Managers in the area.
  • Manage and develop a high level of service delivery towards targeted Key Customers as well as investigating ways to improve customer SOW.
  • Assist and support Sales Managers with the customer (dealer agent grower) in terms of technical support recommendations and training.
  • Oversee and guide all engagement between the Sales Agronomy Marketing and CPD teams to ensure effective execution of commercial campaigns and delivery on set targets.
  • Manage and develop Market Information Budgets Forecasts Business Planning Partnership Agreements with area team (Sales Managers Agronomists Campaign Leads).
  • Identify define establish and maintain influential relationships with relevant institutes and key crop value opinion leaders with RBMs and SP.
  • Focus resources on growers and key influencers in the food / feed chain create pull approaches.
  • Build relationships in value chain (identify the lead influencers).
  • Identify key crop product and market opportunities and threats for area.
  • Support Sales Managers and Technical Leads and Agronomists to investigate and manage complaints / claims to minimize financial loss (second line of contact for Syngenta).
  • Develop the competence motivation and commitment of Dealers and Agents through effective training promotion and sales support aids.
  • Keep abreast of market trade and competitor activity in order to revise strategies to meet changing requirements.
  • Support the Marketing team to ensure market information accuracy in I-Plan for allocated crops.
  • Qualifications :

    Knowledge Skills & Experience

    General :

  • The role requires a high focus on building partnerships managing relationships motivating others and delivery of targets.
  • Been successful and shown leadership potential within the different departments of Syngenta.
  • Agricultural degree and background with proven results within the company.
  • Good people skills.
  • Critical Knowledge

  • Leadership ability to lead coach drive and motivation of area team.
  • Good understanding of the business key account management the market and how to add customer value.
  • Practical experience of developing and implementing sales strategies and plans.
  • Knowledge of key financial and marketing concepts and principles.
  • Sound business acumen and negotiating ability.
  • Broad technical know-how of crops products and farming practices. (Approximately five years experience within the company)
  • Critical Skills

  • Strong leadership and team working skills.
  • Effective communicator fully bilingual well-developed skills of persuasion.
  • Resilient to pressure.
  • Conflict management.
  • Critical Experience

  • Good understanding of the business key account management the market and how to add customer value.
  • Practical experience of developing and implementing sales strategies and plans.
  • Knowledge of key financial and marketing concepts and principles.
  • Sound business acumen and negotiating ability.
  • Broad technical know-how of crops products and farming practices.  (Approximately five years experience).
  • Strategic Influencing

  • Effectively influences to achieve objectives using different forms and sources of influencing initiatives.
  • Seeks to improve continuously. Pro-active in seizing and capitalizing on opportunities.
  • Critical success factors & key challenges

  • A new clearly articulated and executed area strategy that redefines growth potential and market relevance.
  • Reinventing the area go-to-market model through channel optimization amidst intense generic pressure.
  • Sustained improvement in market share product mix and profitability.
  • Strong alignment between sales execution and strategic intent.
  • Enhanced customer satisfaction loyalty and market influence.
  • Accountable for sales forecasting / planning for Key Dealers in region.
  • Ensure implementation of related campaigns.
  • Support agents with technical and commercial information in order to achieve sales targets.
  • Gather market intelligence.
  • Interface (boundary linking two systems)

  • Area Sales Manager
  • Relevant Dealerships and Agents
  • Supply Chain
  • Customer Marketing
  • Strategy & Agronomy
  • CPD
  • Influencers
  • Additional Information :

    Advert closing 25 November 2025

    Remote Work : No

    Employment Type : Full-time

    Key Skills

    Instrument,Customer Service,Access,Agriculture,Infection Control,Cement

    Experience : years

    Vacancy : 1

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    Area Sales Manager • Pretoria, Gauteng, South Africa

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