Role Overview
The Direct Sales Consultant plays a pivotal role in driving direct-to-consumer revenue by engaging high-quality web and digital enquiries and converting them into confirmed bookings. This role blends expert product knowledge, strong sales acumen, and high-touch client service to deliver seamless travel planning experiences and high-value bookings.
In addition to selling the company’ own properties, this role is also responsible for selling and packaging third-party partner properties under the the company Collective. Consultants must be confident in matching client needs to both in-house and Collective experiences, ensuring the highest standard of service and value.
This individual will work closely with Marketing, Operations, and Account Management teams to ensure alignment in messaging, effective pipeline management, and brand consistency throughout the client journey. The Direct Sales Consultant is a brand ambassador who embodies the company’ core values : Experience Authentic Africa, Be Guided by the Best, and Sharing and Conserving Africa Together.
Key Responsibilities
- Lead Conversion and Sales Delivery
Convert qualified enquiries from the company’s website and digital channels into confirmed bookings
Take ownership of the full sales cycle—including third-party suppliers and flights—with a zero-error execution standard using TourplanProactively upsell and cross-sell to maximise value through multi-camp itineraries, combining the company-owned and the company Collective propertiesMeet or exceed monthly and quarterly sales targets, contributing to overall revenue growth and achieving an E2B conversion rate of 35–40%Client Engagement & Relationship BuildingDeliver exceptional service from first enquiry to post-travel follow-up, ensuring personalised, high-touch client care
Cultivate repeat business and encourage word-of-mouth referrals through genuine relationship managementDigital Channel Optimisation & Feedback LoopCollaborate with Marketing to refine lead quality and user journeys on the company’s website
Provide insights on UX, enquiry behaviour, and content effectiveness to help improve conversion rates and digital engagementBrand Representation & Product MasteryAct as a knowledgeable and passionate advocate for the company’s properties, packages, and the the company Collective
Ensure all communication with clients reflects the company’s foundational pillars and premium positioningStay updated on all new experiences, rates, packages, and seasonal offers—including third-party product updatesCRM & Pipeline Management (HubSpot)Diligently manage and log all leads, interactions, and sales activities in HubSpot
Maintain a clean and accurate pipeline in line with company SOPs for tracking and performance reviewInternal Collaboration & CommunicationLiaise with Account Management and Product teams to ensure real-time information flow and product alignment
Participate in regular sales team meetings and strategy sessions to enhance performance and market responsivenessBe online and available during agreed shift hours; participate in the emergency phone rotation scheduleContinuous Learning & Industry InsightStay informed on market trends, competitor offers, and client preferences to refine sales strategy
Actively engage in ongoing training on the company products, Collective properties, destinations, and sales techniquesSuccess Profile
Experience : 3–5 years in luxury travel sales or direct consumer booking environmentSales Focused : Proven ability to close high-value bookings and meet / exceed conversion goalsRelationship Driven : Strong EQ, attentive listener, and service-first mindsetCommunication : Fluent in English (written and spoken); clear, confident communicatorTech Savvy : Proficient in HubSpot (or similar CRM), Tourplan, and Microsoft Office SuiteWork Ethic : Organised, dependable, and able to perform under pressure in a remote environmentKey Performance Indicators (KPIs)
Monthly revenue and conversion targets (8-10%% E2B rate)Enquiry response time and lead handling consistencyAccuracy of bookings and zero error rate in TourplanCRM pipeline maintenance and data discipline in HubSpotClient feedback and repeat booking rateCollective product sales contribution to overall revenueThe Direct Sales Consultant plays a front-line role in delivering the company’ vision to travellers across the globe. This role demands a combination of expert destination knowledge, disciplined sales execution, and a passion for authentic, conservation-led travel experiences—spanning both our own camps and our carefully selected Collective partners.
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