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Paid Media Specialist

Paid Media Specialist

Time PersonnelStellenbosch, Western Cape, South Africa
3 days ago
Job description

Paid Media Specialist job vacancy in Stellenbosch.

Have you scaled digital campaigns across search, social, and programmatic platforms, all while keeping performance a top priority and turning ad spend into consistent ROI?

Our client in Stellenbosch with their fast-growing eCommerce travel brand driven company needs a results-focused individual who thrives in the digital media agency space.

Requirements :

  • Minimum 5 years of experience in an agency role focused on Paid Ads or Performance Marketing
  • Google Ads Certified, with advanced knowledge of Google Tag Manager (GTM), GA4, and campaign optimization
  • Strong technical confidence and proven ability to work independently
  • Excellent communication skills, with the ability to clearly interpret data and strategic insights
  • Self-managed, focused, and highly structured in approach to work
  • Track record of long-term commitment in previous roles
  • Genuine passion for travel, nature, and Africa’s tourism industry

Duties and Responsibilities :

  • Effectively manage workload capacity, prioritizing tasks and meeting deadlines in a with creative and strategy teams to align performance marketing with brand storytelling and campaign objectives
  • Set up and manage tracking and analytics using Google Tag Manager (GTM), Google Analytics 4 (GA4), and UTM parameters to ensure accurate, actionable insights
  • Design, implement, and optimize paid advertising campaigns across Google Ads, YouTube, Meta, TikTok, and display networks
  • Build and interpret KPI dashboards to support data-driven decisions, continuous A / B testing, and ongoing ROI improvements
  • Support marketing automation, including CRM trigger workflows and Mailchimp email sequences
  • Deliver clear, transparent reporting and maintain consistent accountability throughout campaign cycles
  • Fast-paced environment
  • #J-18808-Ljbffr

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    Paid Media Specialist • Stellenbosch, Western Cape, South Africa

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