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CRM / Direct Marketing Specialist
Badger Holdings (Pty) LtdWorkFromHome, Gauteng, South AfricaJoin to apply for the CRM / Direct Marketing Specialist role at Badger Holdings (Pty) Ltd .
We’re Hiring : CRM / Direct Marketing Specialist
Help launch an exciting new Australian pet insurance brand!
Are you a data-driven marketer with a passion for customer journeys and digital engagement? We’re looking for a CRM / Direct Marketing Specialist to join our growing team as we launch an exciting new pet insurance brand in the Australian market.
In this role, you’ll design and execute multi-channel customer lifecycle campaigns that support acquisition, onboarding, engagement, and retention. You’ll work at the heart of a compliance-conscious, customer-focused marketing team helping us shape meaningful, personalised experiences that pet parents can trust.
What You’ll Be Doing
CRM and Campaign Management
- Build and optimise lifecycle journeys (acquisition, onboarding, retention, re‑engagement).
- Deploy BTL campaigns including EDM and SMS to leads and customers.
- Schedule and manage automated workflows via HubSpot.
- Ensure compliance with Australian privacy and financial regulations.
Segmentation and Personalisation
Education and Engagement
Performance and Optimisation
Collaboration and Compliance
Where you’ll work
Why work with us?
At Pacific International Insurance , we’re not just about policies, we’re about pets. Join a team that values innovation , purpose , and creating Soft Landings . You’ll be helping pet owners across Australia make informed, stress‑free decisions about their pets’ health and wellbeing.
Ready to shape the future of pet insurance with smart, customer‑first campaigns? Join us in building a trusted voice for a brand that cares about pets and the people who love them!
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