Marketing Specialist

Job category : Media, Advertising, PR, Publishing and Marketing

Contract : Permanent

Remuneration : Market Related

EE position : Yes

The incumbent will drive brand growth and market impact through insight led Go-To-Market strategies and integrated multi-channel campaigns.

The role will focus on developing targeted marketing plans, optimising digital performance and delivering compelling content that builds awareness and demand.

Furthermore, will manage stakeholder and partner marketing initiatives to ensure strong brand governance as well as oversee budget efficiency and compliance.

This position offers the opportunity to shape marketing excellence and deliver measurable outcomes in a dynamic and high-performing environment.

1. Strategic Marketing Management / Go-to-Market

Develop annual marketing plans to drive awareness and uptake of Business Unit offerings (national and regional), with clear segment plays for Black Industrialists, Women, Youth and local communities.

Build B2B go-to-market programmes (value propositions, messaging, collateral) that support pipelinedevelopment, partner engagement and enterprise customers.

Own the brand architecture and positioning; ensure alignment across regions and all touchpoints.

2. Digital, Performance & Social Media

Implement and continuously optimise a Digital Marketing Framework covering website / SEO, paid search, paid social, retargeting, display, and marketing automation; define full-funnel KPIs (reach ? engagement?leads ? conversions).

Lead an always-on social media marketing programme (LinkedIn, Facebook, X, Instagram, WhatsAppBusiness) with an editorial calendar, community management standards, dark-post testing, and executivevisibility.

Stand up analytics and dashboards (e.g., GA4 and platform analytics) to track CTR, CPL, MQL / SQLquality, and campaign ROI; publish monthly / quarterly performance reports.

3. Content & Thought Leadership

Build a measurable content marketing engine : case studies (investee stories), sector briefs, webinars, white papers and toolkits that support BU objectives and B2B buyer journeys.

Create storytelling tactics that humanise impact and demonstrate outcomes (jobs created, industrial capability, localisation).

Partner with PR for amplification, while keeping marketing's focus on demand, pipeline and brand equity (PR to lead media relations).

4. Stakeholder & Partner Marketing

Execute partner and ecosystem campaigns with DFIs, industry bodies, and strategic partners; enable regions with co-branded toolkits and playbooks.

Manage agency and supplier relationships; ensure delivery to brief, timelines and SLAs, with equitable utilisation vs budget.

5. Brand Governance & Collateral

Oversee design, development, proofing, approvals and production of brand assets; enforce brand governance and CI adherence across all providers and internal teams.

6. Insights, Monitoring & Evaluation

Deploy best-practice measurement to track market share, awareness, consideration, adoption, and campaign efficiency; produce post-campaign reviews and quarterly M&E scorecards.

Own the marketing budget; forecast, track, and report spend; ensure compliant procurement (quotes, POs, invoices, memos) and value-for-money outcomes.

Experience / Skills Required

Five to eight (5-8) years of Financial Services marketing experience required

At least five years consumer / services brand marketing experience, at least two years at Brand Manager level

Experience in crafting marketing propositions and understanding of segment strategies

Experience in the development and execution of Go-To-Market plans against a multi-channel strategy

Experience in partnering with agencies to develop Integrated Marketing Communications activities

Understanding of performance marketing and conversation rate optimisation (SEO / SEM, paid social, CRO, lead gen, marketing automation)

Experience in a supervisory capacity and leading project teams

Experience in compiling and managing budgets

Business acumen

Qualification Requirements

Relevant BCom / BA Marketing degree / Advanced Diploma with marketing / brand management / advertising as majors

Honours degree or higher in marketing / branding / advertising is preferable

Knowledge in business principles, strategy development and creative communication will be an added advantage

Personal Attributes / Behaviours / Attitudes

Detail-orientated

Strong written and verbal communication

Ability to work in a fast-paced and multi-pronged environment

Quick and measured decision making / Judgement oriented

Strategic thinking with a results-oriented approach

Solution orientated and can think outside the box

Intrapersonal and interpersonal competencies

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