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Paid Search Manager

Paid Search Manager

Legends Legal MarketingGauteng, South Africa
1 day ago
Job description

We are seeking a highly skilled and results-oriented Paid Search & Social Media Manager to spearhead our digital advertising efforts.

This role focuses on managing Google Ads (PPC), Google Local Service Ads (LSAs), and Meta (Facebook / Instagram) Ads.

You are not just a campaign manager; you are a growth driver, responsible for the entire ad lifecycle—from strategic planning and keyword research to writing hard-hitting copy and producing compelling visual creative.

This role also includes responsibility for creating engaging organic social media content to build our brand presence.

The ideal candidate is a proactive, analytical, and creative individual with a proven track record of delivering exceptional ROI.

This position has a strong potential to grow into a full-time role (40 hours / week) within the next year based on performance and company growth.

Key Responsibilities

  • Paid Advertising Management (75%)

Develop, launch, and meticulously optimize paid advertising campaigns across Google Ads (Search, Display, PMax), Google LSAs, and Meta Ads (Facebook & Instagram).

  • Conduct in-depth keyword research, competitive analysis, and audience segmentation to identify high-value opportunities.
  • Write compelling, persuasive ad copy that drives clicks and conversions.
  • Manage campaign budgets effectively to maximize Return on Investment (ROI) and Return on Ad Spend (ROAS).
  • Continuously monitor campaign performance, conduct A / B testing on ad copy, creatives, and landing pages, and provide data‑driven recommendations for improvement.
  • Generate and present clear, insightful performance reports that track key metrics (CPA, CTR, Conversion Rate, ROAS).
  • Content & Creative Development (25%)
  • Create all necessary ad creative from start to finish, including static graphics, images, and short‑form videos.

  • Utilize Canva and video editing software (e.g., CapCut, Adobe Premiere, etc.) to produce high-quality visual assets for both paid ads and organic social media.
  • Develop and execute an organic social media content calendar to increase engagement and brand awareness.
  • Leverage AI tools for content ideation, copywriting assistance, image generation, and workflow efficiency.
  • Required Skills & Qualifications

  • Demonstrable and extensive experience managing successful PPC campaigns on Google Ads and paid social campaigns on Meta Ads.
  • A strong portfolio or documented proof of past campaign success. Applicants must be able to provide specific examples of past work, detailing the strategy, execution, and most importantly, the ROI / ROAS achieved for clients.
  • Expertise in the end‑to‑end ad creation process : strategy, keyword research, audience targeting, compelling copywriting, and creative production.
  • High proficiency with Canva and modern video editing software.
  • A solid understanding of how to effectively leverage AI tools (like ChatGPT, Midjourney, etc.) in a marketing context.
  • Excellent analytical skills with the ability to interpret data, identify trends, and make data-backed decisions.
  • A self-starter attitude with outstanding organizational skills and the ability to manage multiple projects simultaneously.
  • What We Offer

  • A competitive monthly rate.
  • The opportunity to make a direct and significant impact on our company's growth.
  • A clear path for the role to expand to full‑time within a year.
  • A collaborative and supportive work environment.
  • Compensation

    Compensation starts at $1, USD / month for up to 30 hours / week of work, with the opportunity to increase both hours and salary upon successful completion of work.

    How to Apply

  • Your resume.
  • A brief cover video outlining why you are the perfect fit for this role.
  • Specific ROI from your most successful paid search campaign(s).
  • Applications submitted without the required success story documentation will not be considered.
  • Seniority level

    Entry level

    Employment type

    Contract

    Job function

    Marketing and Sales

    Industries

    Advertising Services

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    Paid Manager Search • Gauteng, South Africa

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