Digital Marketing Specialist

Badger Holdings LtdZA

4 days ago

Job description

Job title : Digital Marketing Specialist

Job Location : South Africa,

Deadline : December 05, 2025

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About the Role

We’re looking for a Digital Marketing Specialist to lead and optimise our digital campaigns, drive customer acquisition, and elevate our brand presence across multiple channels. This is a unique opportunity to work in a highly regulated industry where creativity meets compliance.

Key Responsibilities

Digital Strategy & Budgeting

Develop and manage digital channel mix and budget allocation with the Head of Marketing.

Optimise campaigns for CPL and CPA, ensuring high-performing channels are prioritised.

Collaborate with the Marketing Analyst for accurate tracking and insights.

Campaign Management

Execute campaigns across Google Ads, Meta, LinkedIn, YouTube, TikTok, and programmatic DSPs.

Ensure proper tagging and tracking via Google Tag Manager.

Drive ROI through PPC and display optimisation.

Analytics & Reporting

Monitor performance using Google Analytics and other tools.

Build dashboards and reports to track KPIs and conversion metrics.

Present actionable insights to stakeholders.

Optimisation & Testing

Conduct A / B testing and implement CRO strategies.

Collaborate with UX and creative teams to improve landing page performance.

SEO & Content

Implement on-page and technical SEO with our front-end developer.

Conduct keyword research and optimise content for organic growth.

Customer Journey & Compliance

Align campaigns with lifecycle stages in collaboration with CRM and product teams.

Ensure all digital content complies with legal and regulatory standards.

Cross-Channel & Agency Collaboration

Coordinate with email, social, and offline teams for cohesive messaging.

Oversee agency-managed digital marketing activities.

Job Requirements

Essential Skills & Experience

5+ years in digital marketing, with a focus on performance and paid campaigns.

Experience managing large digital budgets.

Strong knowledge of PPC, CPC, SEO, and CRO.

Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, YouTube, TikTok, and SEO tools.

Excellent analytical and communication skills.

Ability to manage multiple campaigns remotely.

Bonus Points For

Experience in insurance or pet care industries.

Familiarity with the Australian regulatory environment.

Diploma in Marketing, Communications, Digital Media, or related field.

Passion for pets or animal welfare.

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Marketing Specialist • ZA

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