Email Marketing Specialist

Job Title : Email Marketing Specialist

Position Type : Full-Time, Remote

Working Hours : U.S. client business hours (with flexibility for campaign launches and reporting deadlines)

About the Role :

Our client is seeking an Email Marketing Specialist to plan, build, and optimize email campaigns that drive engagement, nurture leads, and increase conversions. This role combines creative copywriting with technical ESP expertise and performance analytics. The specialist owns the full campaign lifecycle — from segmentation and automation through deliverability and reporting — ensuring email remains a consistent and measurable revenue channel.

Responsibilities :

Campaign Development & Execution :

• Build and launch campaigns in platforms like HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign.
• Write subject lines, body copy, and CTAs tailored to audience segments.
• Design responsive templates that align with brand guidelines (HTML / CSS edits when necessary).

Audience Segmentation & List Management :

Automation & Nurture Programs :

Deliverability & Compliance :

Performance Optimization :

Reporting :

What Makes You a Perfect Fit :

Required Experience & Skills (Minimum) :

Ideal Experience & Skills :

What Does a Typical Day Look Like?

An Email Marketing Specialist’s day revolves around creating and optimizing campaigns that deliver measurable results. You will :

In essence : you ensure email campaigns are strategic, compliant, and consistently driving engagement and revenue.

Key Metrics for Success (KPIs) :

Interview Process :