Senior Technical Marketing & Automation Specialist - 40841803876

SomewhereSouth Africa

30+ days ago

Job description

Senior Technical Marketing & Automation Specialist -

Join to apply for the Senior Technical Marketing & Automation Specialist - role at Somewhere

Senior Technical Marketing & Automation Specialist -

1 day ago Be among the first 25 applicants

Join to apply for the Senior Technical Marketing & Automation Specialist - role at Somewhere

Get AI-powered advice on this job and more exclusive features.

LOOKING FOR SOUTH AFRICAN CITIZENS WHO ARE BASED IN SOUTH AFRICA CANDIDATES

Position : Senior Technical Marketing & Automation Specialist

Working Schedule : 9a-6p EST

Salary Range : $2500-$3500 / month (the final salary will be determined by the candidate's level of experience and at the discretion of the client)

Job Summary

Our client is actively seeking an elite Senior Technical Marketing & Automation Specialist to manage and scale our digital infrastructure. This is not a junior marketing role — we are looking for a seasoned expert with at least 3 years of hands-on experience in each of the following domains :

GoHighLevel (GHL) CRM & Automation
WordPress site development and management
Meta (Facebook / Instagram) & Google Ads
On-site and off-site SEO, including backlinking
AI chatbot and voice assistant platforms (Retel, Closebot, or similar)

This role demands deep technical fluency, strategic thinking, and a proven track record with portfolios, case studies, and references. You will be the primary architect and executor of our marketing technology stack — building, integrating, testing, optimizing, and owning performance across channels.

Key Responsibilities

Marketing Automation & CRM (GoHighLevel)

Build and optimize advanced workflows, triggers, lead nurturing sequences, and automated appointment flows

Design branded landing pages, SMS / email campaigns, pipelines, surveys, and funnel systems

Maintain lead tracking, CRM hygiene, and integrated analytics

Set up GHL email domain verification, SMTP, reputation management, and automation triggers

Website Development & SEO (WordPress)

Manage and optimize our WordPress website (Elementor, plugins, backups, mobile responsiveness)

Perform regular updates, install tracking scripts, and ensure site speed and SEO optimization

Implement schema, alt tags, keyword-rich structure, and technical SEO best practices

Maintain HIPAA-compliant form integrations and secure data flow

Ads & Campaigns (Meta + Google)

Create, manage, and optimize high-performing ad campaigns on Meta Ads Manager and Google Ads

Run A / B tests on copy, creatives, targeting, and CTAs

Build retargeting campaigns, lookalike audiences, and location-specific lead funnels

Monitor ROI, CPA, conversion rates, and suggest rapid adjustments

Maintain HIPAA-compliant ad standards for mental health

AI Bots & Automation Systems

Train and deploy Retel AI, Closebot, GHL chatbots, and similar systems for new patient intake and triage

Build structured conversation flows based on diagnosis, services, and FAQs

Maintain and optimize AI scripts, NLP logic, and escalation flows

Integrate AI bots into websites, SMS, and email campaigns

Search Engine Optimization (SEO)

Perform comprehensive keyword research and competitor gap analysis

Execute on-site optimization (content, tags, headings, internal linking)

Build and monitor high-quality backlinks (outreach, guest posts, citations)

Conduct technical audits (e.g., crawlability, Core Web Vitals, broken links, indexation)

Report on keyword rankings and organic traffic growth

Reporting & Analytics

Set up and monitor Google Analytics 4 (GA4), Google Search Console, Meta Insights, and GHL dashboards

Prepare weekly and monthly performance reports across platforms

Use heatmaps, UTM tracking, and session recordings for optimization

Required Tools & Software (Must Be Proficient)

GoHighLevel (CRM, automation, funnel building)

WordPress (Elementor, theme customization, plugin optimization)

Meta Ads Manager (Facebook / Instagram ads, pixel setup)

Google Ads (search, display, retargeting, performance max)

Google Analytics 4 (GA4)

Google Search Console

SEO Tools : Ahrefs, SEMrush, Screaming Frog, SurferSEO

AI Bots : Retel AI, Closebot, ManyChat (or similar platforms)

Email Marketing Tools : GHL native, MailerLite, or equivalent

Zapier / Make.com (automation and integration)

Canva or Adobe Suite (basic ad creative editing)

Slack, Notion, ClickUp or Trello (for project communication)

Required Experience

Minimum 3 years of deep, hands-on experience in each of the following :

GoHighLevel

WordPress

Meta & Google Ads

SEO (on-site, off-site, backlinking)

AI voice / chat bot platforms

Portfolio of past campaigns, GHL automations, SEO work, and / or websites you've built

At least 2 references from past clients or supervisors who can speak to your performance

Bonus : Familiarity with marketing in healthcare, mental health, or psychiatry settings

Ideal Traits

Highly autonomous, accountable, and responsive

Obsessed with performance metrics and testing

Strong ethical compass and understanding of HIPAA-compliant marketing practices

Ability to translate clinical services (e.g., TMS, Esketamine, Ketamine, Weight Loss) into powerful, high-converting marketing systems

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Sales and Business Development

Industries

Staffing and Recruiting

Referrals increase your chances of interviewing at Somewhere by 2x

Get notified about new Technical Marketing Specialist jobs in South Africa .

Pretoria, Gauteng, South Africa 2 weeks ago

Cape Town, Western Cape, South Africa 2 weeks ago

Port Elizabeth, Eastern Cape, South Africa 2 weeks ago

Cape Town, Western Cape, South Africa 1 month ago

Technical Product Marketing Manager - Cybersecurity

Cape Town, Western Cape, South Africa 3 months ago

Salesforce Specialist : Data Cloud & Tableau

Johannesburg, Gauteng, South Africa 1 week ago

Technical Sales - Applications Specialist

West Coast, Western Cape, South Africa 2 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

Create a job alert for this search

Marketing Specialist • South Africa

Related jobs

Promoted

Automation Product Specialist - S4

SandvikZA

Job title : Automation Product Specialist - S4.Develop an in-depth understanding of the product's features, benefits, and applications to effectively communicate with customers and support sales ef...Show moreLast updated: 24 days ago

Promoted

Programmatic Specialist

PublicisgroupeSouth Africa

The Programmatic will be responsible for the setup, execution and performance of programmatic media campaigns for agency clients. Drive programmatic performance for our clients through setup, execut...Show moreLast updated: 30+ days ago

Promoted

Sourcing and Marketing Specialist

Project GrowthSouth Africa

Sourcing and Marketing Specialist.Be among the first 25 applicants.Sourcing and Marketing Specialist.Get AI-powered advice on this job and more exclusive features. Our client is seeking a talented S...Show moreLast updated: 30+ days ago

Promoted

Australia Vacancies Automation Specialists

University of Fort HareSouth Africa

Australia Vacancies Automation Specialists.Engineering / Technical / Production / Manufacturing / Motor.Our client is looking for an Automation Specialist who has experience in Project Management t...Show moreLast updated: 30+ days ago

Promoted

Specialist Technology : Communications FACT

ATNSZA

Job title : Specialist Technology : Communications FACT.To ensure that ATNS Communication, Navigation, Surveillance (CNS) display systems are effective and optimal for enabling Air Traffic Control / ...Show moreLast updated: 1 day ago

Promoted

Industrial Automation Consultant

AccentureZA

Job title : Industrial Automation Consultant.Accenture is looking for young dynamic C&I and Industrial automation engineers with a passion to develop their skills in topics such as IT / OT convergenc...Show moreLast updated: 25 days ago

Promoted

SENIOR / LEAD DIGITAL STRATEGIST- PERFORMANCE MARKETING

CMG (Connective Media Group)South Africa

CMG is a US-based performance marketing agency with a global workforce, specializing in the healthcare sector.We help healthcare brands maximize ROI through data-driven strategies, precision target...Show moreLast updated: 12 days ago

Promoted

Category Specialist Electrical Automation

ACDC Dynamics SAZA

Job title : Category Specialist Electrical Automation.To drive sales growth and market penetration of IoT-enabled and conventional plug & socket products by providing expert product knowledge, tech...Show moreLast updated: 2 days ago

Promoted
New!

Senior Automation Engineer (Mechatronics)

FempowerSouth Africa

A dynamic manufacturing business is seeking a Senior Automation Engineer to lead engineering strategies, automation projects, and technology upgrades across its operational facilities.This is a hig...Show moreLast updated: 1 hour ago

Promoted

AUTOMATION SPECIALIST

Groupe CFAOSouth Africa

MEETING THE MOBILITY NEEDS OF BUSINESS & INDIVIDUALS.Mobility is one of the keys to development on the Continent.We must constantly fi nd the most efficient mobility solutions for the greatest numb...Show moreLast updated: 30+ days ago

Promoted

Asset Power Automation Engineer

TRS Staffing SolutionsSouth Africa

Our client, a global leader in engineering and construction for large-scale energy and infrastructure projects – both offshore and onshore – is seeking an experienced. Asset Power Automation Enginee...Show moreLast updated: 12 days ago

Promoted

Product Marketing Specialist

MultiChoiceZA

Job title : Product Marketing Specialist.Establish performance specifications, cost and price parameters, market applications and sales estimates. Measure and report performance of all marketing cam...Show moreLast updated: 27 days ago

Promoted

Power Automate Developer

SourceworxSouth Africa

Experienced Power Automate Developer with over 3 years of expertise in designing, developing, and optimizing automated workflows using Microsoft Power Automate. Strong background in integrating Powe...Show moreLast updated: 23 days ago

Promoted

Senior Technical Operations Specialist

VoycSouth Africa

Voyc is a fast-growing SaaS company providing innovative compliance monitoring solutions for the financial services industry. We harness advanced AI and machine learning to ensure firms can monitor ...Show moreLast updated: 7 days ago

Promoted

Product Application Specialist

Staff Unlimited Recruitment Pty Ltd T / A MPC Recruitment Group ECLka, South Africa

Product Application Specialist.Successful candidate will be responsible for product development and technical support in the meat and dairy sectors across Zambia and. Neighbouring Countries, includi...Show moreLast updated: 30+ days ago

Promoted

Product Specialist

Capitec BankZA

Job title : Product Specialist.Liaise with business to formulate business specifications and functional descriptions to meet business requirements. Liaise with development team to hand-over function...Show moreLast updated: 7 days ago

Promoted

Application Specialist

UnitransZA

Job title : Application Specialist.Job Location : Gauteng, Cape Town.The Application Specialist provides expert functional support, and system optimisation guidance across enterprise applications b...Show moreLast updated: 30+ days ago

Promoted

Performance Marketing Specialist

SyntechZA

Job title : Performance Marketing Specialist.Job Advert Summary .Are you a data-driven marketer who gets excited about turning clicks into customers? Syntech is seeking a motivate...Show moreLast updated: 27 days ago