Sales Manager

Job Description

The Sales Manager is responsible for generating business and student enrolment. They will play a pivotal role in acquiring business and driving revenue and growth for the College. They will need to have a strategic and very proactive hands-on approach to achieve these goals.

KEY FOCUS AREAS

Sales -Domestic and International

Domestic & international business development – Actively develop new relationships, to acquire business for the College and Nakavango. Actively engaging in communication via email, phone calls and face 2 face meets, to keep top of mind with each agent.

• Lead Generation : Develop and implement a robust lead generation strategy, to attract potential students, agents, sponsors, and partners. This will involve developing partnerships, marketing campaigns, networking, attending trade shows, in person meets and relationship building.
• Sales Strategy Development : Develop and implement a comprehensive sales strategy that aligns with the goals and objectives. This should include setting and achieving clear targets, identifying target markets, and refining the sales process.
• Market Research and Analysis : Stay updated on industry trends and competitor offerings. Conduct regular market research to identify new opportunities and threats and adjust the sales strategy accordingly. Keep up to date with markets / movements / changes / challenges / opportunities and communicate back to the operations and management team.
• Identifying Prospects : Building a database to identify potential donors, philanthropists, and corporate entities that align with the mission and goals of securing sponsorships.
• Corporate Social Investment (CSI) : Understand the specific CSI goals and interests of corporate partners and assist in tailoring our offering to align with their objectives for mutual benefit.
• Sales Process Improvement : Continuously review and optimize the sales process, from lead generation to enrollment. Identify areas for improvement and implement changes to increase conversion rates.
• Customer Relationship Management : Implement and manage a CRM system to track leads and prospects. Ensure that data is accurately maintained and leveraged for effective follow-ups and conversions.
• Sales Collateral : Develop and maintain sales collateral, such as brochures, presentations, and proposals, to effectively communicate the value proposition to potential students, sponsors and corporates.
• Forecasting and Reporting : Regularly report on sales performance and provide forecasts to the management team. Using data and analytics to make informed decisions.
• Training and Development : Provide ongoing training and development opportunities for agents to enhance their product knowledge and ultimately keep the College and Nakavango top of mind.
• Feedback Loop : Establish a feedback loop between the sales and enrolment teams to share insights and information about leads. This can help refine the sales process and improve the enrolment experience.
• Collaboration : Work closely with enrolment, marketing, and operations teams, to identify gaps and create strategies to increase enrolment.
• Sales trips - Preparation of these trips, flights, accommodation, transfers, car hire and appointments, to actively and aggressively secure business.
• Data collection : Maintaining a database and records of sales generated.

After-Sales Relationship Management

REQUIREMENTS, QUALIFICATIONS AND SKILLS

MAXIMIZING YOUR IMPACT AS A MEMBER OF THE MORE FAMILY COLLECTION