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MARKETING SPECIALIST

HR OptionsPretoria, Gauteng, South Africa

30+ days ago

Job description

Overview

An established insurance company is seeking to hire a highly skilled and experienced Marketing Specialist to join their team. This is an excellent opportunity for a marketing professional with strong social media expertise and an influencer focused approach to grow their career within a reputable organisation.

Formal Education

Bachelor’s degree in marketing, Communications, or a related field.

Experience

Minimum of 7 years’ experience in thought leadership / influencer marketing or social media management, ideally within the financial services industry.

Experience managing budgets, contracts, and campaigns.

Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel); Adobe Suite will be advantageous.

Experience in planning and execution.

Experience in planning branding strategies, advertising campaigns, and successful public relations efforts.

Language Requirements

English and Afrikaans

Knowledge

Deep understanding of audience segmentation, especially the South African financial demographics.

Strong grasp of influencer / thought leadership positioning, earned media, and native influencer / thought leadership techniques.

Demonstrated ability to build personal brands into scalable influencer / thought leadership platforms.

Strong understanding of social media platforms and influencer / thought leadership trends.

Knowledge of competitors.

Experience in the financial services industry, also with compliance-sensitive communication.

Ability to simultaneously manage several projects.

A keen understanding of South African demographics and media trends.

Processes

Develop and implement influencer / thought leadership marketing strategies across different marketing channels to achieve the Group’s brand objectives that ultimately contribute to revenue generation.

Manage personal brands and outputs of influencers and thought leaders.

Plan and oversee influence-driven events that align with the Group’s marketing objectives.

Execute innovative campaigns that align with the Group’s overall marketing goals and values.

Ensure influencer / thought leadership content adheres to the Group’s brand guidelines and values by overseeing the creation of their content.

Manage the influencer’s diary and media schedule.

Align campaigns with advisor-led initiatives of sales specialists.

Coordinate with legal and compliance teams to ensure campaigns meet all regulatory requirements.

Monitor campaign performance metrics, including engagement, reach, and ROI, and provide actionable insights for optimisation.

People

Build and maintain strong relationships with influencers / thought leaders, agencies, and thought leaders relevant to teg Group.

Act as the primary liaison between influencers / thought leaders and the Group to provide guidance, feedback, and support.

Collaborate with internal teams, amongst others the sales and marketing teams, to ensure alignment and consistency across various Group campaigns.

Foster a culture of collaboration and innovation within the Group’s marketing team.

Technology

Utilize social media analytics tools to track and measure the success of influencer / thought leadership campaigns.

Leverage digital tools to identify and vet potential influencers / thought leaders for campaigns.

Stay up to date with advancements in influencer marketing platforms and technologies to enhance campaign execution.

Ensure seamless integration of influencer / thought leadership campaigns across the Group’s digital channels.

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Marketing Specialist • Pretoria, Gauteng, South Africa

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