Channel & Product Analyst
Our client is seeking a creative and innovative Channel & Product Analyst to join the After Sales team. You will be responsible for developing business cases for Genuine Parts campaigns and promotions, and evaluating the effectiveness by monitoring Genuine Parts turnover, Homogenous Parts Group and Part number sales, as well as customer loyalty. This position is based in the Aftersales Department in Sandton
KEY RESPONSIBILITIES
Develop and implement Genuine Parts campaigns and promotions.
Work with the After Sales Marketing Consultant to develop marketing briefs for campaigns and promotions
Coordinate Dealer Genuine Parts incentive programmes.
Set, monitor, and report on Dealer performance targets.
Ongoing monthly analysis of HPG performance
Prepare monthly performance reports and insights.
Support the Field Force with Dealer performance data.
Develop and distribute Dealer campaign bulletins.
Respond to Dealer campaign and incentive queries.
Conduct competitor and Independent Aftermarket (IAM) pricing analysis.
Develop strategic product plans to support business growth.
Identify opportunities to increase sales and market share.
Monitor parts performance and recommend improvements.
Support initiatives that enhance customer loyalty and profitability
REQUIREMENTS
Minimum Qualifications:
Diploma / Bachelor’s degree in Marketing, Sales, Business Management, Data Management/Science, Commerce, Engineering, IT related field
A post graduate qualification (i.e., MBA/MBL/Honours) would serve as a distinct advantage
Experience:
3 years’ minimum experience in a Sales, After-sales and Marketing environment
Parts technical experience is desired
Technical & Behavioral Competencies:
Advanced proficiency in MS Office (Word, Excel, PowerPoint, Outlook) and data analysis tools (e.g., Power BI, Tableau, Python, Google Analytics and similar) is desired
Program and Project Management experience would serve as a distinct advantage
Must have a good knowledge of Dealer After Sales operations
Understanding of branding principles would be an advantage
Incentive management experience would be an advantage
Sound understanding of the market and competitive environment
Data analysis to derive insights, meaning and themes Design thinking skills