Head of Trade Marketing - FMCG
About the Role Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) industry, is actively seeking a dynamic and results-oriented Head of Trade Marketing to lead strategic initiatives from their prestigious Sandton, Gauteng offices. This senior leadership position requires a visionary individual adept at crafting and implementing impactful trade marketing strategies that drive sales volume and enhance brand presence at the point of purchase. The successful candidate will be responsible for optimizing distribution channels, managing key retail partnerships, and ensuring our client's products stand out in a competitive marketplace. You will play a critical role in translating brand objectives into effective trade promotions and channel programs that deliver measurable commercial success. This role demands a deep understanding of the retail environment, a strong commercial acumen, and the ability to inspire and lead a dedicated trade marketing team. The ideal candidate thrives in a challenging, fast-paced environment and possesses a passion for driving retail excellence. Key Responsibilities Develop and execute cutting-edge trade marketing strategies aligned with overall business and brand objectives. Manage and nurture relationships with key retail partners, distributors, and trade customers. Design and implement effective promotional programs, in-store activities, and merchandising strategies to maximize sales and visibility. Analyze trade performance data, market trends, and competitor activities to identify opportunities and threats. Lead, mentor, and develop the trade marketing team, fostering a culture of collaboration and continuous improvement. Collaborate with sales, marketing, and supply chain teams to ensure seamless execution of trade plans. Oversee the trade marketing budget, ensuring efficient resource allocation and maximizing return on investment. Stay abreast of industry best practices and emerging trends in trade marketing and retail execution. Negotiate favourable terms and conditions with retail partners to support brand objectives. Requirements A Bachelor's degree in Marketing, Business, Commerce, or a related discipline. An MBA or relevant postgraduate qualification is preferred. A minimum of 8 years of progressive experience in trade marketing, with a significant portion within the FMCG sector . Demonstrated success in developing and implementing impactful trade marketing strategies that have driven significant sales growth. Proven experience in managing key retail accounts and building strong partnerships. Excellent understanding of the retail landscape, shopper behaviour, and category management principles. Strong analytical, financial acumen, and strategic planning skills. Exceptional leadership, communication, and negotiation skills. Ability to work effectively under pressure and manage multiple priorities in a dynamic environment. Proficiency in relevant software and analytical tools. Must be willing to travel within the region and potentially internationally as required. Based in or able to commute to Sandton, Gauteng . Benefits Highly competitive salary and performance incentives. Comprehensive executive benefits package including medical aid and pension fund. Significant opportunities for career advancement and leadership development. Annual leave and company holidays. Access to state-of-the-art facilities and a collaborative work environment. Employee wellness programs and support services. #J-18808-Ljbffr