Senior Digital Marketing Strategist

About the Role Our client, a dynamic and forward-thinking company, is seeking a highly skilled and experienced Senior Digital Marketing Strategist to join their growing team in Midrand, Gauteng . This pivotal role will be instrumental in developing and executing innovative digital marketing campaigns that drive brand awareness, customer engagement, and revenue growth. The ideal candidate will possess a deep understanding of the digital landscape, a passion for data-driven decision-making, and a proven track record of success in optimizing online marketing efforts. You will work closely with cross-functional teams, including sales, product development, and creative services, to ensure marketing initiatives are aligned with overall business objectives. This is an exciting opportunity to make a significant impact in a leading organization within the Midrand, Gauteng area and contribute to its continued success. Key Responsibilities Develop and implement comprehensive digital marketing strategies across various channels including SEO, SEM, social media, email marketing, and content marketing. Manage and optimize paid advertising campaigns (PPC) on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads to achieve target ROI. Conduct market research and competitive analysis to identify new opportunities and emerging trends. Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for improvement. Collaborate with the content team to create engaging and relevant marketing collateral. Oversee social media presence and engagement strategies. Manage marketing automation platforms and CRM systems to nurture leads and enhance customer journeys. Stay up-to-date with the latest digital marketing best practices and technologies. Ensure brand consistency across all digital touchpoints. Requirements Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Minimum of 5 years of experience in digital marketing, with a strong emphasis on strategy development and execution. Proven experience in managing and optimizing SEO, SEM, social media advertising, and email marketing campaigns. Proficiency in marketing analytics tools (e.g., Google Analytics) and experience in data interpretation. Excellent understanding of marketing automation and CRM software. Strong project management and organizational skills, with the ability to manage multiple projects simultaneously. Exceptional written and verbal communication skills. Creative thinking and problem-solving abilities. Experience working in a Midrand, Gauteng based or South African market is a plus. Benefits Competitive annual salary of R . Hybrid work arrangement, offering flexibility between office and remote work. Comprehensive health insurance and retirement savings plan. Opportunities for professional development and continuous learning. A collaborative and supportive team environment. Access to cutting-edge marketing tools and technologies. Generous leave policy. #J-18808-Ljbffr